Highlights

  • Advertisement agencies are more into story-telling format
  • Ad agencies bringing socio-political context in ads
  • Importance of ad agencies sensibility while making ads

Latest news

Regulator DGCA eases flight duty norms for pilots amid IndiGo crisis

Regulator DGCA eases flight duty norms for pilots amid IndiGo crisis

RBI raises FY26 GDP growth projection to 7.3 pc

RBI raises FY26 GDP growth projection to 7.3 pc

AAP to hold farmers’ Mahapanchayat in Gujarat's Amreli on December 7 amid crop loss crisis

AAP to hold farmers’ Mahapanchayat in Gujarat's Amreli on December 7 amid crop loss crisis

OnePlus marks 12 years in India with a new six-star lineup for the 15R reveal

OnePlus marks 12 years in India with a new six-star lineup for the 15R reveal

India not neutral, it is on side of peace: PM Modi to Putin on Ukraine conflict

India not neutral, it is on side of peace: PM Modi to Putin on Ukraine conflict

Rory McIlroy Survives Cut at Dramatic Australian Open

Rory McIlroy Survives Cut at Dramatic Australian Open

Final Season of 'Four More Shots Please!' Premieres Dec 19 on Prime Video

Final Season of 'Four More Shots Please!' Premieres Dec 19 on Prime Video

Tribeny Rai's 'Shape of Momo': Celebrating Northeast Women

Tribeny Rai's 'Shape of Momo': Celebrating Northeast Women

CII's Big Picture Summit: why brands and advertisers face increasing 'risk of running afoul' ?

Senior advertiser Sam Balsara and Ashwin Padmanabhan speak to editorji's Vikram Chandra about advertisers sensibility and risk they face while making ads.

 

CII's Big Picture Summit: why brands and advertisers face increasing 'risk of running afoul' ?

Senior advertiser Sam Balsara speaks to editorji's Vikram Chandra about how brands are moving away from just talking about product benefits to a storytelling format and essentially brining socio-political context to their ads.

Ashwin Padmanabhan outlines why he thinks regardless of the advertisers' sensibility, they face the risk of running afoul with consumers in the age of social media.

ADVERTISEMENT

Up Next

CII's Big Picture Summit: why brands and advertisers face increasing 'risk of running afoul' ?

CII's Big Picture Summit: why brands and advertisers face increasing 'risk of running afoul' ?

Trump Wins US Election: How Trump 2.0 Could Impact India-US Relations, Vikram Chandra Decodes

Trump Wins US Election: How Trump 2.0 Could Impact India-US Relations, Vikram Chandra Decodes

Labour leader Keir Starmer to be UK's new PM, vows to reset ties with India| Editorji Rewind

Labour leader Keir Starmer to be UK's new PM, vows to reset ties with India| Editorji Rewind

Modi factor or rural distress: Uttar Pradesh faces key election decision before phase 7| The India Story

Modi factor or rural distress: Uttar Pradesh faces key election decision before phase 7| The India Story

Women voter participation has increased in 2024. Are political parties taking note? | The India Story

Women voter participation has increased in 2024. Are political parties taking note? | The India Story

NDA or INDIA bloc: Yashwant Deshmukh on who will win on June 4| The India Story: Road to 2024

NDA or INDIA bloc: Yashwant Deshmukh on who will win on June 4| The India Story: Road to 2024

ADVERTISEMENT

editorji-whatsApp

More videos

BJP facing tough fight in 65 seats, likely to win 280: election analyst V Kumar on The India Story

BJP facing tough fight in 65 seats, likely to win 280: election analyst V Kumar on The India Story

‘400 paar’ target slipping away, BJP’s battle now to cross majority: Sanjay Kumar on The India Story

‘400 paar’ target slipping away, BJP’s battle now to cross majority: Sanjay Kumar on The India Story

Priyanka Gandhi: PM Modi backs BJP netas who call for changing Constitution, why?| The India Story

Priyanka Gandhi: PM Modi backs BJP netas who call for changing Constitution, why?| The India Story

'Modi Wave 3.0' or local issues: which way is Uttar Pradesh voting? | The India Story: Road to 2024

'Modi Wave 3.0' or local issues: which way is Uttar Pradesh voting? | The India Story: Road to 2024

'My fight against Lalu Yadav not Rohini Acharya', Saran candidate Rajiv Pratap Rudy on The India Story

'My fight against Lalu Yadav not Rohini Acharya', Saran candidate Rajiv Pratap Rudy on The India Story

What Arvind Kejriwal's release means for Lok Sabha elections| The India Story: Road to 2024

What Arvind Kejriwal's release means for Lok Sabha elections| The India Story: Road to 2024

'BJP's '400 paar' dream shattered, Bihar result will shock everyone', Tejashwi Yadav on The India Story

'BJP's '400 paar' dream shattered, Bihar result will shock everyone', Tejashwi Yadav on The India Story

'Either in his pocket or in jail', KTR targets PM Modi ahead of May 13 Lok Sabha polls| The India Story

'Either in his pocket or in jail', KTR targets PM Modi ahead of May 13 Lok Sabha polls| The India Story

Ready to apologise if even one Muslim sentiment hurt: Madhavi Latha on bow and arrow row| The India Story

Ready to apologise if even one Muslim sentiment hurt: Madhavi Latha on bow and arrow row| The India Story

K'taka phase 3 voting: will Prajwal Revanna sex scandal impact BJP-JD(S) prospects? | The India Story

K'taka phase 3 voting: will Prajwal Revanna sex scandal impact BJP-JD(S) prospects? | The India Story

Editorji Technologies Pvt. Ltd. © 2022 All Rights Reserved.