Highlights

  • Ad agencies under scanner for advertisements in recent years
  • Relationship between brand and its ambassador crucial
  • Advertisement agencies should take stand for the content produced 

Latest news

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CricBait | Pujara & Rahane in the line of fire but India still ahead of NZL

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An important message from the heart for all you 'social' drinkers out there!

Omicron variant | Intensive containment, active surveillance, increased vaccination: Centre to states

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Oppo Reno7, Reno7 Pro, Reno7 SE launched in China: check specs and price

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CII's Big Picture Summit: Sense and Sensitivity, Striking the Right Balance

Should the companies or ad agencies withdraw the advertisements or should they stick to their guns?

As companies are increasingly becoming the target of trolls for their advertisements, country’s top advertisers speak to editorji’s Vikram Chandra on what they think is the right way to handle the online backlash. Should the companies or ad agencies withdraw the advertisements or should they stick to their guns?

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CII's Big Picture Summit: Sense and Sensitivity, Striking the Right Balance

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