Diwali 2021 | Brands are touching the hearts of many with their Diwali campaigns this year

Every year, Diwali becomes a prominent Indian festival for creative minds to brainstorm and come up with marketing campaigns for several brands. Remember Tanishq’s cute Diwali TVC with Deepika Padukone and her parents Prakash and Ujjala Padukone? What an adorable narration of a family’s Diwali celebration keeping their traditions and customs in mind.

This year also many brands have launched their much-awaited Diwali campaigns to grab the eyes and communicate messages that reach the hearts of many.

Pepperfry

Furniture brand Pepperfry released an ad with their first-ever brand ambassadors Saif Ali Khan and Kareena Kapoor Khan. The campaign is based on a simple but relatable idea - good furniture can transform a house into a home and create a positive change in people’s lives. And the choice of Bollywood’s power couple as the brand ambassadors adds a touch of the happy family vibe.

Lifestyle

Lifestyle, one of India’s leading clothing lines launched their ‘Dil se Diwali’ campaign, to mark the onset of the festive season in India. Starring a young and vibrant couple, the video shows us how dressing up in the best of fashion gets us all in the festive feel.

Cadbury

The pandemic has affected several small scale and local businesses, and this issue gets addressed in the new Cadbury Diwali campaign. Starring Shah Rukh Khan, the #KiseKhushKarenge campaign is about helping 'mom and pop' stores get back on their feet. It reminds us to support small businesses and drop the convenience of online shopping this festive season.

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Dhara Oils

Diwali is all about celebrating and relishing scrumptious home-cooked meals with our loved ones. The campaign highlights how restaurant-ordered food does not hit the right spots, and only delicious ghar ka khaana can make you feel all warm and fuzzy inside.

H&M

The past year has been tough for all and through the campaign #Brighterthanever, H&M spreads the message of love, light and togetherness. It showcases how hope manifests itself in a spectrum of emotions; excitement, joy, longing, love, and a shared desire to celebrate together like we used to.

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