Highlights

  • Interested button on recommended posts to be rolled out soon

  • Tool for creators to understand why some Reels are not being distributed to non-followers

  • Users can see if their account is eligible to appear in search or not

Latest news

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Instagram is testing new features and transparency tools

Instagram is testing new features and transparency tools for users and creators to provide more control and a better understanding of reach and visibility on the platform.

Instagram is testing new features and transparency tools

Instagram is introducing new features to give users more control over what they see on the platform and to provide transparency tools for creators.

Users will be able to select an "Interested" button on recommended posts to see more of that type of content. This is in addition to personalisation controls that already include a "Not Interested" option and the ability to snooze recommendations.

Instagram is also testing a new tool for creators to understand why some Reels are not being distributed to non-followers.

Furthermore, Instagram is expanding transparency features to let users see if their account is eligible to appear in search or as a suggested account, and to appeal if it is not eligible.

Frequently Asked Questions

Users can select an 'Interested' button on recommended posts to see more of that type of content.

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