CES 2023: Sony, Honda introduce new Afeela EV brand

Sony and Honda have announced the creation of Afeela, a new electric car brand that aims to provide a sensory and interactive experience for its users. The prototype of the company's first vehicle was unveiled by Yasuhide Mizuno, CEO of Sony Honda Mobility, at CES 2023.

The Afeela car will feature Honda's safety and driver assistance systems as well as Sony's entertainment and interactive features, including an exterior display screen and a plethora of entertainment options. The car is equipped with 45 cameras and sensors for safety, both inside and outside the vehicle.

Afeela will be available for ordering and purchase in 2025, with the first deliveries in North America scheduled for 2026.