Highlights

  • BMW unveils new colour changing car
  • The concept car uses E Ink technology
  • 240 individually controlled segments can display 32 different colours
  • Personalised color-changing Exterior
  • The car can project driver’s avatar on windscreen

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BMW's new concept car can change colours

At CES 2023, BMW unveiled its new concept car, the BMW I Vision Dee. The name "Dee" stands for "digital emotional experience," and the car features a color-changing exterior thanks to its use of E Ink technology.

The car's exterior is made up of 240 individually controlled segments, each of which can display up to 32 different colors, allowing for a wide range of color combinations that can be customized to the driver's style, mood, or outfit. In addition to its color-changing exterior, the BMW I Vision Dee also incorporates technology that connects the physical and virtual worlds, including interior projection technology that displays the driver's avatar on the windscreen.

The vehicle also has a lounge-like interior with dimmable windows and a full-windscreen heads-up display, which BMW plans to have on its production vehicles by 2025.

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