Amazon can be your wealth manager now, ties up with startup Kuvera

Amazon is set to be not just your personal shopper but also your wealth advisor. The tech giant's arm Amazon Pay has tied up with Indian startup Kuvera to offer wealth management services.

Amazon Pay commenting on the tie up that gives them access to over 50 million customers said that Kuvera with their unique offering can help customers grow while making decisions on their own wealth management.

Kuvera is a robo advisory platform for personal financial planning and investing that wants consumers to be their own wealth managers. It uses technology to technology to steer users towards actions that were needed based on their specified financial goals. Amazon's fintech move comes days after Google Pay's offering of FDs for customers.

While Amazon's money arm ties up with Kuvera it's investment arm is also betting big on Smallcase a new age investment platform backed by Zerodha founders.