IPL TV & Digital rights sold for whopping ₹44,075 CR: Reports

The IPL TV & Digital rights for the 2023-27 cycle have been sold for a whopping ₹44,075 crore.

According to media reports, each game in the IPL is now valued at ₹107.5 crore when you combine the TV and digital rights for the Indian sub-continent.

As per reports, the highest bid for TV rights was ₹57.5 crore per match which is ₹23,575 crore in total. Meanwhile, the digital rights fetched ₹50 crore per match or ₹20,500 crore for the next five years.

According to an ANI report, two media houses have won the TV and Digital rights separately.

IPL per match value is now the second-highest in the world, beating the English Premier League ($11 mn) as well as the NBA ($2 million).

Only the NFL ($17 million) in USA currently has a higher per match value than the IPL.

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With 410 matches planned over the 2023-27 cycle, the reserve price for TV rights was ₹49 crore per match and ₹33 crore per match for the digital rights.

Notably, IPL media rights value has grown more than two and a half times than what Star India paid in the year 2017