Highlights

  • Cannes has now become a marketplace for influencers
  • Diipa Büller-Khosla became India’s first global influencer to walk the red carpet at Cannes
  • Digital content creators Ruhee Dosani and Dolly Singh made their Cannes debut

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Love it or hate it! Influencers are taking over the world and now Cannes too

From being social media stars to now being at the epicentre of all things glamorous, are influencers making a greater impact on the red carpets? 

Love it or hate it! Influencers are taking over the world and now Cannes too

Once an important platform for filmmakers and actors to showcase their talents, Cannes has now become a marketplace for influencers.

While movie stars have traditionally been the centre of attention, influencers have gained visibility due to their ability to connect and build strong relationships with their audience.

In the recent past, social media is ablaze with multiple opinions on whether fashion or influencer marketing should be the focal point at the Cannes film festival.

In 2018, Diipa Büller-Khosla became India’s first global influencer to walk the red carpet at Cannes Film Festival, breaking the barriers for the many other Indian influencers that followed. Her 2023 outing marked her 8th appearance on the red carpet.

This year, digital content creators Ruhee Dosani and Dolly Singh made their Cannes debut. Masoom Minawala, Kusha Kapila and Niharika NM were also spotted at the film festival once again. Apart from them, Ranveer Allahbadia attended Cannes this year and netizens literally asked who invited him.

As per a 2023 report, the influencer marketing industry is set to grow to approximately $21.1 billion this year. Hence, it has become more crucial than ever to connect brands with the right target audience.

Overall, influencers have become key players because they have a huge impact on Gen Zers and millennials and most of us can relate with them.

Also watch: Cannes 2023: Kusha Kapila marks her red carpet debut in Rahul Mishra's mermaid silhouette dress

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