Kanjivaram: The queen of silks and its market dynamics in India and beyond

In today's video we're diving into the fascinating world of Kanjivaram silk – often hailed as the 'queen of silks.' Whether you're a fashion enthusiast or just curious about the business side of this luxurious fabric, stick around because we've got you covered!

Kanjivaram silk originated over 400 years ago from the historic town of Kanchipuram in Tamil Nadu and is renowned for its rich texture, vibrant colors, and intricate patterns. Each saree is a masterpiece, woven using pure mulberry silk threads, and embellished with gold or silver zari work.

Here's a fun fact - Did you know that the process of creating a single Kanjivaram saree can take anywhere from 10 days to several weeks? It all depends on the complexity of the design. This level of craftsmanship is what makes Kanjivaram silk so special and highly valued in the market.

So what determines the market value and price of a Kanjeevaram silk saree? It's influenced by factors like the quality of silk, intricacy of design and the amount of zari used. Prices can range from thousands to even several lakhs. These sarees are a staple in Indian weddings and festive occasions, ensuring consistent demand both in India and abroad.

Here's an interesting trend – the global demand for Kanjivaram silk has been on the rise, particularly among the Indian diaspora and luxury fashion markets. High-end designers are now incorporating Kanjivaram silk into contemporary fashion, giving this traditional fabric a modern twist.

The sericulture industry in India is a massive employer. Sericulture is the process of raising silkworms to produce silk. As per a Brand Equity Foundation report, this industry has an estimated 9.2 million people working in rural and semi-urban areas. In Kanchipuram alone, there are nearly 60,000 silk looms in operation, generating an annual turnover exceeding Rs 200 crore.

The report also highlights that in FY23, India produced a whopping 36,582 metric tonnes of silk, up from 34,903 metric tonnes the previous year. That’s a 3.4% increase. India's silk production isn't limited to just one region. States like Andhra Pradesh, Karnataka, Tamil Nadu, West Bengal, and more contribute significantly to the industry. Indian silks are in high demand across the globe, with exports reaching more than 30 countries.

Over the years, the government has launched significant initiatives such as the Tribal Sub-Plan, Silk Samagra, and the Scheduled Caste Sub-Plan to support the development and growth of India's silk industry.

However, it's not all smooth sailing. The Kanjivaram silk market faces challenges like rising raw material costs, competition from cheaper, machine-made alternatives, and a dwindling number of skilled weavers.

But despite these hurdles, Kanjivaram silk continues to hold its prestigious position in the textile industry due to its timeless appeal and cultural significance Kanjivaram silk is more than just a fabric—it's a symbol of tradition, craftsmanship, and luxury.

Anindita Sardar of Taneira, from the house of Tatas, says and I quote "The Kanjeevaram Saree embodies the very essence of ethnicity, serving as a sartorial symbol of identity and belonging.

It encapsulates the diverse mosaic of Indian culture, reflecting the myriad influences that have shaped the land and its people over millennia" unquote.