Jindal Steel & Power bag Silver & Bronze Lion award at the Cannes Lions International Festival

A recent campaign by Jindal Steel & Power (JSP) has been in the news for some time. The advertisement bagged a silver and a bronze at the Cannes Lions International Festival of Creativity on June 18, making Indians proud.

Jindal Steel & Power's advertisement takes Cannes Festival by storm

Early Man Film won both Silver and Bronze Lion in the Film Craft category for their Jindal Steel - The Steel Of India campaign. The two-minute ad film captivated audiences with its compelling, hard-hitting soundtrack and visuals.

The campaign showcased India's resilience and progress through a connection made with steel in a film and portraits. It illustrated the transformation of steel from raw material to finished product, symbolising the nation's strength and development. Directed by Ayappa K.M with music by Sneha Khanwalkar, it reflected the enduring spirit and growth of India.

The next bronze win came for Ogilvy in Entertainment Lions under the integrated brand experience subcategory. The winning campaign was Cadbury 5 Star's' Erase Valentine's Day'.

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