Knorr unveils the ultimate culinary fashion statement with a mini bag; here's what you can keep inside it

From Jacquemus's tiny bag to Louis Vuitton's microscopic bag, the year 2023 has been full of tiny handbags.

Following the trend, MullenLowe UK has launched a mini bag that perfectly fits a single cube of Knorr Bouillon cube. Interesting! Ain't it?

Known as 'The Knorr Bouillon Bag' it is here to make your holidays fashionable as well as delicious. With its bright green elegant texture and golden touches, it’s an item perfectly crafted and proportioned to carry a single stock cube, adding some serious flavour to your outfit.

MullenLowe global creative director Carlos Rodriguez says: “The idea came from an observation about the mystifying size of tiny bags and what actually goes in them. We saw an opportunity for Knorr to celebrate the holidays in a surprising way by poking fun at this fashion trend and giving their iconic bouillon cubes the love they deserve.”

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