Dior welcomes Bollywood's fashion icon Sonam Kapoor as new brand ambassador

Dior has rolled out the red carpet for Bollywood star Sonam Kapoor, naming her their latest brand ambassador—a move that underscores the luxury brand's high hopes for India's booming market.

With 35 million Instagram followers in tow, Kapoor will dazzle in collections crafted by Dior's creative force, Maria Grazia Chiuri, adding a touch of Bollywood glam to the world of haute couture.

In the statement Dior said, a multitalented personality, the actress, producer and fashion icon henceforth embodies the audacity, grace and elegance of Dior style, a femininity constantly reinvented.

More than ever, this unique alliance celebrates the powerful cultural ties that have united Dior and India since the very beginning of the house.

After taking two years off to have a child, Kapoor recently confirmed plans to return to acting with a “big project” set to start filming in early 2025, the details of which remain under wraps.

The French couture giant’s Kapoor deal follows several tie-ups between luxury brands and Indian actresses as executives target not only India-based customers but the South Asian diaspora, among them Ananya Panday for Jimmy Choo, Alia Bhatt for Gucci, Deepika Padukone for Louis Vuitton and Cartier, and Priyanka Chopra Jonas for Bulgari.

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