Vijay Deverakonda to donate Rs 1 crore, film distributor appeals for compensation

Vijay Deverakonda is currently basking in the success of his latest release ‘Kushi’, and has promised to donate Rs 1 crore to 100 families.

Hours after his announcement, Abhishek Pictures, a film distributor claimed that they lost Rs 8 crore when they distributed the actor's 2020 film 'World Famous Lover'

“Dear @TheDeverakonda, We lost 8 crs in the distribution of #WorldFamousLover, but no one responded over it!! Now as you are donating 1CR to the families with your big heart, Kindly requesting & Hoping for you to save us and our Exhibitors & Distributors families also. Thank you. Yours, Abhishek Pictures.” the distribution company posted on X.

Fans have reacted to the post in large numbers and supported their favourite actor.

Vijay Deverakonda’s 'World Famous Lover' released in 2020 and was helmed by Kranti Madhav.