Kriti Sanon unveils her beauty brand Hyphen on her birthday

Kriti Sanon has unveiled her beauty brand Hyphen. The actor made the announcement on social media on her birthday.

Kriti dropped the first ad of her brand on Instagram on Thursday and wrote, “Happy Birthday to me! It’s finally here! Today, on 27th July 2023, my heart is filled with joy and gratitude as I welcome you all to our world of Hyphen!”

Kriti further explained her brand in the caption. She wrote, “Hyphen is a hope of possibilities, opportunities and of adding more chapters to life! And this chapter of my life is super special! Turning my obsession of skincare into passion and then into a dream- a dream of getting a lot of amazing ingredients together to make power-packed products that actually work! We’ve hyphened the power of nature and potency of science to give multiple benefits from each product. People say “You can’t have it all!” But why not? Just HYPHEN it! Here’s to glowing and growing together! I can't thank the entire team of Hyphen and my co-founders enough who’ve worked endlessly to get our baby out on my birthday. Best birthday gift ever! @always_brewing @tarunsharma88 @mohitjain.3110 @vikas.lachhwani @saurabh2014_ism We are live! Check out all the products on letshyphen.com Love & Gratitude.”

On the work front, Kriti will next be seen in ‘The Crew’ with Kareena Kapoor and Tabu. The film is produced by Ekta Kapoor and Rhea Kapoor.