'Kalki 2898 AD': Makers take legal action against trade analysts for fabrication of box office figures

Makers of 'Kalki 2898 AD' have reportedly issued a legal notice to trade analysts Sumit Kadel and Rohit Jaiswal for allegedly reporting false box office figures of the Prabhas starrer. According to Bollywood Hungama, Sumit has already received the notice, while Rohit is expected to receive it by Saturday, July 20.

These analysts, referred to in the industry as 'samosa critics,' accused the makers of Kalki 2898 AD of publishing inaccurate earnings on their social media platforms. A source cited by the entertainment portal claimed, 'They have been tweeting about it on a regular basis. Their tweets were slanderous and amounted to calling the producers as cheaters'.

The insider further revealed, 'The legal notice states that both Sumit Kadel and Rohit Jaiswal will now have to cite their source for the collections of Kalki 2898 AD, which they have given out and which they have claimed are the real earnings. That’s not all. They’ll also have to submit daily collections with a territorial breakup to back up their claim. If they fail to do so within a stipulated time frame, both will be liable to pay the producers a fine of Rs. 25 crores for publishing blatant lies and fake narratives, which have been their hallmark. No wonder they are known as samosa critics.'

Directed by Nag Ashwin, Kalki 2898 AD features Prabhas, Deepika Padukone, Kamal Haasan, and Amitabh Bachchan. Released on June 27, the film has received an overwhelming response from the audience, crossing Rs 1000 crore in worldwide box office collections. Recently, Amitabh Bachchan expressed his gratitude for the film's success on social media, writing, 'T 5062 – the essence of KALKI resounds within and without .. and my gracious gratitude.

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