Shah Rukh Khan's 'Jawan', 'Dunki' are creating records; non-theatrical rights sold for whopping amount

Shah Rukh Khan had a successful start to 2023 with the release of his movie "Pathaan" on Republic Day.

The film established itself as an enduring hit by shattering numerous box office records.

It has now surpassed 'Bahubali 2' to claim the title of highest-grossing Hindi movie of all time.

Shah Rukh Khan is prepared to rule the box office as the second half of the year gets underway thanks to two upcoming films from his production company, Red Chillies Entertainment.

The first is 'Jawan,' which Rajkumar Hirani and Atlee both directed, and the second is 'Dunki.'

Regarding the non-theatrical rights to both movies, exciting news has come to light.

Exclusive information has revealed that 'Jawan' and 'Dunki's' satellite, digital, and music rights have been sold to a number of market players for an estimated sum of Rs 450–500 crore.

With the top two non-theatrical deals of all time featuring Shah Rukh Khan, this establishes a new record.

According to insiders, 'Jawan's' digital, satellite, and music rights have been sold for about Rs 250 crore, while 'Dunki's' corresponding figures are closer to Rs 230 crore.

The fact that "Jawan" will be dubbed in Tamil and Telugu allows it to reach a wider audience, which is the main reason for the difference in sums.

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