Highlights

  • Digital and virtual campaign in UP: Advantage BJP?
  • WhatsUP, BJP: 1 lakh targeted WhatsApp groups
  • Training session for 9,000 BJP social media warriors

Latest news

Dhanush and Aishwarya Rajinikanth part ways, take a look at their journey

Dhanush and Aishwarya Rajinikanth part ways, take a look at their journey

IND vs SA 1st ODI: Virat the batter in focus as KL Rahul's Team India look to make a winning start

IND vs SA 1st ODI: Virat the batter in focus as KL Rahul's Team India look to make a winning start

Vicky Kaushal re-lives 'acting school days' with friend Shireen Mirza

Vicky Kaushal re-lives 'acting school days' with friend Shireen Mirza

FM hits out at UPA, calls Antrix-Devas deal 'fraud' says Govt will fight it in every court

FM hits out at UPA, calls Antrix-Devas deal 'fraud' says Govt will fight it in every court

The Antrix-Devas issue, from 2005 to the SC order all you need to know

The Antrix-Devas issue, from 2005 to the SC order all you need to know

UP Election 2022: Digital Dangal - How BJP is the 'virtual' winner

UP Election 2022: The BJP has a clear edge over its rivals when it comes to using technology to its advantage

Uttar Pradesh Assembly elections will be held under the Covid cloud With restrictions on rallies and meetings, virtual and digital campaigns will truly be a reality this election season.

UP's digital dangal: Advantage BJP?
And no points for guessing that the BJP has a clear edge when it comes to using technology to its advantage.

Here's a low down on the tech arsenal BJP has already deployed in battleground UP:

WhatsUP, BJP: 1 lakh targeted WhatsApp groups

BJP's big focus is WhatsApp. The party has created over one lakh groups to mobilise voters at the booth level.

Training session for 9,000 BJP social media warriors

Reports quoting BJP leaders, have said that the party has already conducted at least 85 meetings and workshops for over 9,000 of its social media functionaries

It is now planning to intensify content dissemination digitally.

Over 100 FB pages dedicated to different districts

Over 100 Facebook pages have been dedicated to outreach in different districts.

BJP WhatsApp groups for specific castes

The party has also created WhatsApp groups specific to OBC communities such as kurmis, koeris, kashyaps, bunkars, gurjars and others that it wants to mobilise in its favour.

Booth workers connect directly with voters

Booth level party leaders have been trained to be in touch with the voters allotted to them, especially the beneficiaries of various schemes related to housing, gas connections, toilets, tap water and electricity.

Workers have also been trained on live streaming of speeches by top leaders

Training sessions have been organised on hosting small gatherings during digital rallies

3D tech to jazz up BJP virtual rallies

The BJP also plans to use 3D technology for 'virtual rallies'.

3D Studio Mix technology will be used to show together leaders sitting at two different places.

Apart from the usual BJP blitz on print and electronic media, the party is also rolling of vans and trucks with LED screens to beam campaign videos across the state, especially in rural areas.

BJP: The Tech trendsetter

The BJP has been the pioneer in using technology in election campaigning — whether it was former PM Atal Vihari Vajpayee’s pre-recorded phone message way back in 2004 or using 3D van technology and the missed call experiment in 2014. The party has been a tech trend setter.

UP's digital dangal: SP, Congress play catch up

The others are mere playing catch up in the tech dangal.

The Samajwadi Party is also planning virtual rallies to reach out to voters. The Akhilesh Yadav party has till now been relying on social media, but the problem is it's core support base is primarily rural.

To up its digital game, the SP is inviting people to join its WhatsApp groups and its workers have been asked to go to the rural interiors and connect with voters.

Congress' Priyanka Gandhi is also attempting to connect with people digitally. Priyanka launched her virtual campaign almost at the same time as the Election Commission announced the poll schedule.
The party plans to hold more interactive online sessions and lives of its leaders.

But while others are playing catch up, they are still way behind the BJP's tech and digital blitzkrieg in UP polls.

Up Next

UP Election 2022: Digital Dangal - How BJP is the 'virtual' winner

UP Election 2022: Digital Dangal - How BJP is the 'virtual' winner

UP Elections 2022 | Aazad says his party will fight polls alone but talks on with Congress

UP Elections 2022 | Aazad says his party will fight polls alone but talks on with Congress

Punjab Election 2022: ED raids on Channi's 'relative', CM says Centre's pressure tactic before polls

Punjab Election 2022: ED raids on Channi's 'relative', CM says Centre's pressure tactic before polls

UP Election 2022: Songs, Remixes, Rap battles - the very musical fight for Uttar Pradesh

UP Election 2022: Songs, Remixes, Rap battles - the very musical fight for Uttar Pradesh

Punjab Election 2022: From comedy king to AAP's CM face - the journey of Bhagwant Mann

Punjab Election 2022: From comedy king to AAP's CM face - the journey of Bhagwant Mann

UP Election 2022: PM Modi's first digital charcha, asks BJP workers about poll atmosphere

UP Election 2022: PM Modi's first digital charcha, asks BJP workers about poll atmosphere

More videos

Punjab Election 2022: Congress tweets Sonu Sood video on 'real CM', it's all about Channi, Sidhu missing

Punjab Election 2022: Congress tweets Sonu Sood video on 'real CM', it's all about Channi, Sidhu missing

AAP's CM face for Punjab polls to be announced on Tuesday: Arvind Kejriwal

AAP's CM face for Punjab polls to be announced on Tuesday: Arvind Kejriwal

Assembly polls in Punjab now on Feb 20 in view of Guru Ravidas Jayanti

Assembly polls in Punjab now on Feb 20 in view of Guru Ravidas Jayanti

Quixplained: why are political parties in Punjab seeking poll postponement

Quixplained: why are political parties in Punjab seeking poll postponement

Harak Singh Rawat expelled from Uttarakhand Cabinet: is a UP-like exodus in BJP on anvil?

Harak Singh Rawat expelled from Uttarakhand Cabinet: is a UP-like exodus in BJP on anvil?

Punjab Elections 2022: CM Charanjit Singh Channi's brother goes independent after Congress denies ticket

Punjab Elections 2022: CM Charanjit Singh Channi's brother goes independent after Congress denies ticket

UP Election 2022: 'Sharmaji CM' -- Who is AK Sharma whose name keeps coming up as Yogi's replacement?

UP Election 2022: 'Sharmaji CM' -- Who is AK Sharma whose name keeps coming up as Yogi's replacement?

UP Election 2022: Tiwari clan of Gorakhpur joins Akhilesh. Will it hurt Yogi?

UP Election 2022: Tiwari clan of Gorakhpur joins Akhilesh. Will it hurt Yogi?

UP Election 2022: Chunaav Pe Charcha | UP’s Believe it or not: Lord Krishna and the UP ‘dreamscape’

UP Election 2022: Chunaav Pe Charcha | UP’s Believe it or not: Lord Krishna and the UP ‘dreamscape’

UP Election 2022: Chunaav Pe Charcha | Ye Kya Ho Raha Hai: Darr, Daroga aur Dance

UP Election 2022: Chunaav Pe Charcha | Ye Kya Ho Raha Hai: Darr, Daroga aur Dance

Editorji Technologies Pvt. Ltd. © 2019 All Rights Reserved.