Why Tejashwi's one-man campaign against Modi-Nitish is drawing massive crowds

The face of INDIA bloc's campaign in Bihar, Tejashwi Yadav, has become the man to watch, in the state once ruled by his father and Rashtriya Janata Dal (RJD) supremo Lalu Prasad Yadav.

With the Lok Sabha elections stretched across seven phases in Bihar, the 34-year-old has been on the road, rallying support for the opposition coalition for almost two months. His sharp focus on welfare schemes, jobs and inflation is attracting the masses.

Like Congress' Rahul Gandhi and Samajwadi Party's Akhilesh Yadav in neighbouring Uttar Pradesh, Tejashwi has to fend off Prime-Minister Narendra Modi-led BJP's attack over 'dynastic' politics.

However, his consistent jobs pitch seems to be resonating with the youth.

In a general election, when the vote is about the prime minister, and not the chief minister, will the regional force be enough? Or will brand-Modi reign supreme?