PVR Inox in talks to show T20 World Cup matches in an effort to increase footfalls

Would you like to go to a theatre to watch the T20 world cup matches? You may soon have that option. According to a Bloomberg report, PVR Inox, is in discussions to screen key matches of the upcoming ICC Men's T20 World Cup.

The report also adds that this move is an attempt to attract more patrons amidst declining movie ticket sales. The Mumbai-based company cited sluggish growth in the film industry, attributing it to the postponement of major movie releases until after the national elections in June.

Nitin Sood, CFO of PVR Inox said T20 matches, a popular cricket format in India, are anticipated to draw larger crowds to cinemas compared to the day-long Cricket World Cup games held in the country last October.

Not only this, PVR is considering bringing filmed K-Pop performances to Indian audiences as part of its diversification strategy.