Highlights

  • Gold prices down over Rs 8,000 from record high
  • India imported $5 billion worth of gold in September
  • Cash back to gold at home, jewellers unveil schemes to lure customers

Latest news

Your heart needs some extra TLC once you reach middle age. This study will set you in the right direction

Your heart needs some extra TLC once you reach middle age. This study will set you in the right direction

Kunal Khemmu wraps up shoot for 'Kanjoos Makkichoos' with Shweta Tripathi

Kunal Khemmu wraps up shoot for 'Kanjoos Makkichoos' with Shweta Tripathi

First film shot in the space: Russian filmmakers land after shoot aboard space station

First film shot in the space: Russian filmmakers land after shoot aboard space station

On camera: four hurt as speeding car rams into Durga procession in Bhopal

On camera: four hurt as speeding car rams into Durga procession in Bhopal

Sardar Udham: Katrina Kaif is all praise for Vicky Kaushal, says he's 'just pure talent'

Sardar Udham: Katrina Kaif is all praise for Vicky Kaushal, says he's 'just pure talent'

Navratri 2021: Gold prices down to near 6 month lows, are you adding glitter to the shopping list?

Navratri 2021: Weddings and festivals set to spur gold sales across India from October to December. 

Happy Navratri 2021: It's season for glitter and gold as Navratri festivities begin across the country ! Jewellers are dusting off  their counters to gear for what is traditionally the strongest 3 months of sale in the year. 

As gold prices hover around 6 months of Rs Indians rushed to buy more. Prices are down over Rs 8,000  from record high of Rs 56,000 last year. India's gold imports in September soared 658% from last year's low base. In value terms India imported $5 billion worth of gold in September ahead of the festive season. 

Also watch: Navratri 2021: Festival dedicated to different forms of Durga and feminine power

Jewellers are also lining up with festive offers to lure shoppers back after a lacklustre season in 2020. One of India's largest jewellery chains Kalyan Jewellers is offering up to 25 per cent cashback on their jewellery purchases and also a book your rate scheme for gold prices. Many jewellery stores in south are also offering gold at your doorstep with delivery and even pick up EMI from home to ensure glitter is added to their sales numbers this year. 

The love for gold is evident as Jewelers are being further encouraged that sales volumes will rise due to a 17% decline in gold prices in the local markets since their record high last August, as the precious metal’s safe-haven value wanes amid a global economic recovery from the pandemic.

Up Next

Navratri 2021: Gold prices down to near 6 month lows, are you adding glitter to the shopping list?

Navratri 2021: Gold prices down to near 6 month lows, are you adding glitter to the shopping list?

Firecracker stock story! This bet gave investors 1500% return

Firecracker stock story! This bet gave investors 1500% return

Mukesh Ambani's green shopping bag has two new investments ... again

Mukesh Ambani's green shopping bag has two new investments ... again

Reliance brands to acquire 40% stake in Manish Malhotra's designer label

Reliance brands to acquire 40% stake in Manish Malhotra's designer label

Mukesh Ambani now worth over 100 billion dollars! Just one rank below Warren Buffet in rich list

Mukesh Ambani now worth over 100 billion dollars! Just one rank below Warren Buffet in rich list

Sold out in seconds! Manish Malhotra becomes India's 1st designer to drop NFTs

Sold out in seconds! Manish Malhotra becomes India's 1st designer to drop NFTs