Highlights

  • SRK has been a brand ambassador for Byju's since 2017
  • Byju's SRK contract reportedly at Rs 3-4 crore annually

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Byju’s pulls ads featuring Shah Rukh Khan amid Aryan Khan's drug case

Byju’s was one of the largest sponsorship deals for the actor

Education tech giant Byju's has paused its sponsorship with Bollywood actor Shah Rukh Khan following his son Aryan Khan’s arrest in a drug case in Mumbai. Reports indicate Byju's stopped ads featuring actor after it came under fire on social media.

Byju’s SRK deal is reportedly one of the largest for the actor with an annual fee of Rs 3-4 crore. Shah Rukh Khan has been a brand ambassador for the company since 2017.

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ET reported that Byju’s pulled SRK ads as the company would not like to be associated with the actor given the controversy around Khan’s son. However, it is not clear if the company has dropped the actor as its brand ambassador altogether. 

Aryan Khan and seven others were accused caught in a drug bust on a cruise ship ‘Cordelia’ sailing from Mumbai to Goa last week. The raids conducted by undercover Narcotics Control Bureau (NCB) sleuths produced a haul of 13 grams of cocaine, 21 grams of Hashish, 22 pills of MDMA and 5 grams of MD, the anti-drugs agency said, according to news agency PTI.

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