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Nestle India sold 4,200 million fingers of KitKat, driven by the launch of new products, an expanded distribution network, and innovative brand activations

India becomes largest market for Nestle's Maggi and 2nd largest for KitKat

Nestle India sold 4,200 million fingers of KitKat, driven by the launch of new products, an expanded distribution network, and innovative brand activations

India has become the largest market for Nestle globally for its instant noodles and soup brand Maggi and the second largest for chocolate wafer brand KitKat, according to the latest annual report of its local subsidiary.
Besides, the India market with a high double-digit growth has become one of the fastest growing markets for Nestle, it added.
"Penetration, premiumisation and innovation, combined with disciplined resource allocation, have been key in driving business, making your company one of the fastest growing markets for Nestle globally," said Nestle India's annual report for 2023-24.
Also read/watch -<a title=" Residential rental price slows down in key cities as supply increases " href="https://www.editorji.com/business-news/economy/residential-rental-price-slows-down-in-key-cities-as-supply-increases-1718708958312"> Residential rental price slows down in key cities as supply increases</a>
Nestle, which sells its popular instant noodles under brand Maggi and prepared dishes and cooking aids here, sold over six billion servings of Maggi during FY24, "making India the largest Nestl&eacute; market for Maggi worldwide," it said.
Nestle is expanding its play under brand Maggi and has launched Oats Noodle, Korean Noodles and various masala variants at an affordable Rs 10.
"The Prepared Dishes and Cooking Aids business recorded a strong growth momentum. This was aided by a balance of product mix, pricing and volume growth in Maggi noodles and Maggi Masala-ae-Magic, supported by strong consumer engagement and market presence with media campaigns and attractive consumer activations," it said.
In confectionary, Nestle India said it sold 4,200 million fingers of KitKat. The growth was fuelled by the launch of new products, expansion of the distribution network and innovative brand activations.
"KitKat has emerged as the star performer, by not only delivering strong growth but making Nestl&eacute; India the second largest market for the brand globally," it said.
In India, brand Maggi recovered after a five-month ban on its instant noodles over allegation of containing lead beyond permissible limits.
However, the instant noodles returned to market after a relaunch in November 2015 and later Nestle India extended the brand in the food segment and adjacencies.
Before the crisis, the brand had over 70 per cent market share in the instant noodles segment, which it still has not reached as the competition has intensified in the segment with arrival of new players.
Nestle, which is setting up its tenth Indian factory in Odisha, reaffirmed the significance of India as a market.

Maggi has recently, launched an 'edible fork' made from wheat flour with their Masala Cuppa Noodles, which means now you can eat the fork too. It's a small step towards saving the environment. 

Maggi introduces edible forks with masala cuppa noodles, a sustainable revolution towards the environment

<h2>Maggi has recently, launched an 'edible fork' made from wheat flour with their Masala Cuppa Noodles, which means now you can eat the fork too. It's a small step towards saving the environment.&nbsp;</h2>

Maggi has recently, launched an 'edible fork' made from wheat flour with their Masala Cuppa Noodles, which means now you can eat the fork too. This product has been available in metro cities since May 2024. This new product aims to provide a sustainable alternative to single-use plastic. Maggi in the past has also introduced foldable, compostable forks to reduce the use of plastic. This initiative by Maggi is gaining a lot of attention and people are appreciating it as a small step towards a better environment.
<h3>Maggi launched the 'edible fork'</h3>
Part of Maggi&rsquo;s &lsquo;Desh ke liye 2 minute&rsquo; initiative, launched in 2020, this edible fork is a collaboration between Nestle R&amp;D India and Indian start-up Trishula. The initiative underscores Maggi&rsquo;s commitment to environmental responsibility and enhancing the consumer experience.
Rajat Jain, Director of Foods at Nestl&eacute; India, emphasized the importance of this innovation, saying, "The edible fork represents a milestone in our commitment to environmental responsibility and highlights our global R&amp;D capabilities."
Jagdeep Marahar, Head of Nestl&eacute; R&amp;D Centre India, noted, "Our global and local packaging expertise enables us to explore sustainable alternatives to plastic. The edible fork is a part of our efforts to develop innovative and widely accepted solutions for local consumers."
The edible forks will be available for a limited time, enriching the experience of enjoying Maggi Cuppa Noodles while promoting sustainability.
Also watch: <a href="https://www.editorji.com/lifestyle-news/food/looking-for-healthier-breakfast-options-here-s-janhvi-kapoor-s-favourite-paratha-recipe-1717639922703">Looking for healthier breakfast options? Here's Janhvi Kapoor's favourite paratha recipe</a>

The reason behind its incredible taste is the flavourful tastemaker that comes along with it: Maggi masala. A content curator shared a simple recipe for maggi masala at home. 

Learn how to spice up maggi by making the OG masala at home; jot down the recipe 

The reason behind its incredible taste is the flavourful tastemaker that comes along with it: Maggi masala. A content curator shared a simple recipe for maggi masala at home.&nbsp;

Adding this OG Maggie masala can enhance the taste and flavour of any dish. Maggi masala is a flavour enhancer that accompanies Maggi noodles, providing the snack with its distinctive and addictive spicy flavour. It comprises a blend of various spices.
Recently, a content curator Neha Deepak Shah shared a simple recipe for maggi masala.
<h3>Ingredients </h3>
<ul>
<li>Coriander seeds powder</li>
<li>Cumin powder, haldi</li>
<li>Mango powder</li>
<li>Methi seed powder</li>
<li>Nutmeg powder</li>
<li>Dry ginger powder</li>
<li>Black pepper powder</li>
<li>Garlic powder</li>
<li>Garam masala</li>
<li>Pinch of saunf (fennel) powder&nbsp;</li>
</ul>
<h3>Recipe for Maggi Masala&nbsp;</h3>
To make this start by adding salt and sugar to a bowl. Then add coriander seeds powder, cumin powder, haldi, mango powder, methi seed powder, nutmeg powder, dry ginger powder, black pepper powder, garlic powder, garam masala, and a pinch of saunf (fennel) powder.&nbsp;
Mix all the spices together and your maggi masala is ready! You can store this masala in a airtight box for about 2-3 months.&nbsp;&nbsp;
Also watch: <a href="https://www.editorji.com/lifestyle-news/food/flax-seeds-vs-chia-seeds-which-is-better-for-health-1708920100706">Flax seeds vs chia seeds: Which is better for health?</a>

A Twitter user named Sejal Sud posted a photograph of her bill showing a plate of Maggi costing ₹184, with GST of ₹9 added to it.

₹200 for one Maggi noodles plate? Airport bill goes viral

A Twitter user named Sejal Sud posted a photograph of her bill showing a plate of Maggi costing ₹184, with GST of ₹9 added to it.

The latest entrant in the trend of overpriced food at multiplexes and airports is a plate of Maggi noodles for ₹193.
A Twitter user named Sejal Sud posted a photograph of her bill showing a plate of Maggi costing ₹184, with GST of ₹9 added to it.
Sejal said that she didn't know how to react to Maggi being sold at such inflated prices, but did not name the airport.
The post generated hundreds of reactions and responses on Twitter.
&nbsp;

FMCG&nbsp;major Nestle has reportedly admitted that 60% of its mainstream food and drinks portfolio failed to meet a "recognised definition of health."
The world's biggest food company,&nbsp;Nestle&rsquo;s, which makes Maggi noodles, KitKats and Nescafe, said that some of its food products will &lsquo;never be healthy&rsquo; no matter &ldquo;how much they renovate&rdquo;.
It added that it would continue to make its products healthier. Nesle, however, claimed it had reduced sugars and sodium in its product by about 14-15% in the past seven years.
Only 37% of Nestle's food and beverages achieve a rating above 3.5 under Australia's Health Star Rating system.&nbsp;

'Nestle's 60% products unhealthy'

Is 60% of Nestle's&nbsp;product really 'unhealthy'?

FMCG&nbsp;major Nestle has reportedly admitted that 60% of its mainstream food and drinks portfolio failed to meet a "recognised definition of health."
The world's biggest food company,&nbsp;Nestle&rsquo;s, which makes Maggi noodles, KitKats and Nescafe, said that some of its food products will &lsquo;never be healthy&rsquo; no matter &ldquo;how much they renovate&rdquo;.
It added that it would continue to make its products healthier. Nesle, however, claimed it had reduced sugars and sodium in its product by about 14-15% in the past seven years.
Only 37% of Nestle's food and beverages achieve a rating above 3.5 under Australia's Health Star Rating system.&nbsp;

Lays look? Makeup artist turns food packaging into beauty looks 

Proving that make-up is truly an art form&nbsp;unto itself, 20-year-old beauty blogger&nbsp;Divya&nbsp;Premchand's make-up looks are like no other.&nbsp;
From Maggi&nbsp;and Lays to Hajmola&nbsp;and Haldiram's&nbsp;Bhujia,&nbsp;Premchand&nbsp;creates the most colourful make-up looks inspired by the iconic food packaging.&nbsp;
Her Indian Snack Series features make-up looks with everything from 'tedhe-medhe' eyebrows to Poppins'-flavoured&nbsp;eye shadow.&nbsp;
While the snack series is definitely the most viral work from Premchand, she creates looks inspired by characters from countless Bollywood&nbsp;films as well.&nbsp;

https://www.instagram.com/divsglam/
Beauty blogger&nbsp;creates make-up looks like no other&nbsp;
Uses food packaging for make-up look inspiration
She creates everything from tedhe-medhe brows to colourful eyeshadow&nbsp;
&nbsp;

Proving that make-up is truly an art form&nbsp;unto itself, 20-year-old beauty blogger&nbsp;Divya&nbsp;Premchand's make-up looks are like no other.&nbsp;
From Maggi&nbsp;and Lays to Hajmola&nbsp;and Haldiram's&nbsp;Bhujia,&nbsp;Premchand&nbsp;creates the most colourful make-up looks inspired by the iconic food packaging.&nbsp;
Her Indian Snack Series features make-up looks with everything from 'tedhe-medhe' eyebrows to Poppins'-flavoured&nbsp;eye shadow.&nbsp;
While the snack series is definitely the most viral work from Premchand, she creates looks inspired by characters from countless Bollywood&nbsp;films as well.&nbsp;

maggi

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