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An Instagram influencer and his driver in Thane, Maharashtra, face rape charges under the pretense of a job offer. They allegedly threatened and assaulted a 19-year-old woman. The case underscores online safety risks.

Instagram Influencer Charged with Rape in Thane

In a shocking case from Thane, an Instagram influencer and his driver are accused of raping a woman under the pretense of a job offer. Allegations include threats with a firearm and attempted extortion. Legal actions are underway.

Thane influencer and driver accused of rape under job pretense

Surendra Patil, an Instagram influencer, and his driver are accused of raping a woman under a false job promise at Mumbai airport. Patil allegedly threatened her with a gun, sought to release compromising media, and misused social media.

In a disturbing incident, a case has been registered by the police against an Instagram influencer and his driver for allegedly raping a 19-year-old woman from Nashik, under the pretext of offering her a job at Mumbai's international airport.
The incident allegedly occurred between February 16 and March 29, according to an official statement made on Wednesday.
The primary accused, Surendra Patil, a resident of Thakurli near Dombivli, is known for his social media presence through short videos on Instagram.
The victim, in her complaint at the Manpada police station, accused Patil of sexual assault, threats, and intimidation.
According to the FIR, the woman became acquainted with Patil via Instagram. She claims that Patil invited her to his office, where he allegedly assaulted her at gunpoint and threatened to harm her parents if she did not comply.
On March 29, Patil reportedly threatened to release incriminating audio and video recordings of her on social media, attempted to molest her when she resisted entry into his office, and subjected her to additional abuse with his driver.
The authorities have charged Patil and his driver under several sections of the Bharatiya Nyaya Sanhita (BNS), including section 64 (rape), section 74 (assault or use of criminal force to outrage a woman's modesty), section 115 (2) (causing hurt), section 351(2) (criminal conspiracy), and section 3(5) (common intention), along with relevant sections of the Arms Act.
Patil, however, refuted the claims, labeling them as false and an attempt to extort money from him.
He is also currently under scrutiny for allegedly misusing a licensed firearm, filming videos while seated in a senior police officer's chair at the Manpada police station, and showcasing substantial amounts of cash in his online content, according to police sources.&nbsp;
The case shines a spotlight on the broader issues of online deception and the misuse of social media platforms for criminal activities.

Social media influencers on X, Facebook, and Instagram can earn up to 5 lakh, 4 lakh, and 3 lakh rupees respectively

Earn Up to ₹8 Lakh Monthly: Karnataka and Uttar Pradesh Launch Major Influencer Schemes

Social media influencers on X, Facebook, and Instagram can earn up to 5 lakh, 4 lakh, and 3 lakh rupees respectively

Ready to turn your social media influence into serious cash? Both the Karnataka and Uttar Pradesh governments have launched new schemes to collaborate with influencers. By showcasing these states' initiatives, you could earn a share of the government funds designated for publicity. In Uttar Pradesh, the Yogi Adityanath-led government is offering a game-changing opportunity, with monthly payouts ranging from ₹2 lakh to ₹8 lakh for influencers promoting state initiatives. Social media influencers on X, Facebook, and Instagram can earn up to 5 lakh, 4 lakh, and 3 lakh rupees respectively. The Karnataka government is also getting in on the action, engaging social media influencers and digital media entities to promote its schemes and programs. Influencers will be categorized based on their following into nano with 1 lakh to 5 lakh followers, micro with 5 lakh to 10 lakh followers and macro influencers with over 10 lakh followers.

Insha Ghaii Kalra's husband Ankit Kalra passed away after 'his heart stopped working'. The 29-year-old was born and brought up in Delhi. Here is all you need to know about him.

Who is Ankit Kalra, famous influencer Isha Ghaii's husband who passed away at 29?

<h2>Insha Ghaii Kalra's husband Ankit Kalra passed away after 'his heart stopped working'. The 29-year-old was born and brought up in Delhi. Here is all you need to know about him.</h2>

Internet was left in shock after famous social media influencer Insha Ghaii Kalra's husband Ankit Kalra passed awayon August 19. He was 29. The influencer shared the news on her social media account, leaving her fans concerned and shocked. In the latest post, Insha revealed that Ankit's 'heart gave up'.
<h3>Who was Ankit Kalra?</h3>
According to Ankit's Instagram profile, he was a digital creator, interior designer, and builder. He was often seen making funny reels with wife and social media influencer Insha Ghaii. The 29-year-old was born and brought up in Delhi and studied at GD Goenka Public School in Vasant Kunj before attending GD Goenka University.
He last made a social media post on August 18, a day before his death. He shared a picture of himself in a black T-shirt and shades and wrote a cryptic note, &ldquo;The struggle you&rsquo;re in today is developing the strength you need for tomorrow.&rdquo;
He tied the knot with Isha in January last year. They regularly shared funny reels based on marriage and living together.&nbsp;
<h3>Insha shares heartfelt note for Ankit</h3>
A few days after his demise, his mourning wife took to social media and penned a heart felt note. She also revealed the cause behind the influencer's death. She wrote, "Ankit, you left me to be with God, and it&rsquo;s so unfair. Our 1.5 years together were far too short. That morning, I had no idea it would be our last. I&rsquo;m still in denial, praying that this is all just a terrible dream and i&rsquo;ll wake up on your side. Your heart gave up, and with it, my life has come to a stop. We had so many plans, and now I&rsquo;m lost without you. This can&rsquo;t be true. You left me behind, and it&rsquo;s a loss I&rsquo;ll never overcome! Heaven is so so lucky to have you."
The Kalras enjoyed their last vacation in Goa last month.
Also watch: <a href="https://www.editorji.com/lifestyle-news/health/do-you-hate-chewing-clicking-noises-you-maybe-suffering-from-misophonia-here-is-all-you-need-to-know-1724329265607">Do you hate chewing, clicking noises? You maybe suffering from misophonia. Here is all you need to know</a> &nbsp;

Beauty influencer Farah El Kadhi's sudden death has left everyone stunned. The Tunisian beauty influencer died in Malta.

Tunisian influencer Farah El Kadhi dies of sudden heart attack at 36 in Malta

<h2>Beauty influencer Farah El Kadhi's sudden death has left everyone stunned. The Tunisian beauty influencer died in Malta.</h2>

Beauty influencer Farah El Kadhi's sudden death has left everyone stunned. The Tunisian beauty influencer died after a suspected death following a heart attack onboard a yacht in Malta. She was 36 years old. After the heart attack, she was rushed to a hospital in Malta where she died.
<h3>Beauty influencer Farah El Kadhi dies of heart attack</h3>
The Times Of Malta reported that El Kadhi died in Malta. The influencer reportedly had no signs of any visible injuries. However, a post-mortem will be conducted, according to the Malta-based publication's report.
Many friends, family and colleagues sent their condolences. Farah El Kadhi was a &ldquo;truly wonderful person, known for her kindness, generosity, and warmth,&rdquo; Soulayma Hneynia, a Tunisian influencer who is based in Malta, was quoted as saying.
She also informed on Instagram that the influencer died in her sleep.
Her last post on Instagram was on June 7, from a restaurant in Mykonos, Greece.&nbsp;
In the previous post from Italy, she wrote, &ldquo;I can spend my life eating spaghetti alle vongole o al pomodoro, drinking prosecco, wearing Prada and singing Eros Ramazzoti's songs.&rdquo;
Also watch: <a href="https://www.editorji.com/lifestyle-news/ecuadorian-influencer-dies-as-attackers-find-her-geolocation-must-follow-safety-tips-for-social-media-1714980411876">Ecuadorian Influencer dies as attackers find her geolocation, must follow safety tips for social media</a> &nbsp;

A social media influencer Rupal Shah, faced criticism for following an old tradition where her daughter sat separately during family lunch because she was on her period.

Influencer makes daughter sit on floor during family lunch because of her period, receives criticism

A social media influencer Rupal Shah, faced criticism for following an old tradition where her daughter sat separately during family lunch because she was on her period.

A social media influencer from Surat, who often shares videos on beauty, travel and fashion on Instagram, is receiving major flak online. A month ago, the influencer named Rupal Mitul Shah shared a video on Instagram in which she was seen following regressive customs for menstruation.&nbsp;
In the viral video, Rupal was having her family lunch at a fancy dining table at their new home, where they had just shifted. In her video, she said that it was their first family lunch since moving.
However, what managed to catch the attention of internet users was that her daughter was sitting on the floor with her plate. While other members of the family were having lunch at the dining table.&nbsp;
The influencer explained this in a caption and said that her daughter was sitting on the floor because she was on her period and they strictly avoid person-to-person contact during those days of the month.&nbsp;
Rupali further said that she and her daughter follow this tradition and this decision was taken by their family ages ago. Shah's caption read, "First family lunch after shifting 🧿❤️&hellip; still so much unpacking to be done .. hoping to finish it in 2/3 days &hellip;!! P.S yess.. we strictly avoid person to person contact during those days of month 🩸🩸.. and I and Janvi love to cling to it and we respect that desicion taken by my family since ages , and till today we observe it very strictly ..!"
As internet users came across this video, they reacted by saying that people sitting in a posh-looking house are following such regressive customs, it's a shame.&nbsp;
Others reacted to this video by saying 'a tradition that treats women as untouchables for ..a normal bodily function? And you're not gonna even TRY changing that?'
Several social media users reacted by saying that this is 2023 and we have to still go through this.&nbsp;

In the ongoing drama between TheLiverDoc (Dr. Abby Philips) and BeerBiceps (Ranveer Allahbadia), the doctor accepted an invitation to appear on the influencer's podcast

TheLiverDoc calls BeerBiceps host 'pseudoscience mascot', accepts show invitation

In the ongoing drama between TheLiverDoc (Dr. Abby Philips) and BeerBiceps (Ranveer Allahbadia), the doctor accepted an invitation to appear on the influencer's podcast

Amid the ongoing drama between TheLiverDocor Dr Abby Philips and BeerBiceps host Ranveer Allahbadia, the doctor has accepted the influencer's invitation to appear on his show.
TheLiverDoc while accepting the invitation said that BeerBiceps has so many videos on YouTube but he never spoke to real, practicing clinical surgeons or physicians. The popular doctor further said that he would be happy to bridge that gap.&nbsp;
It is worth noting that all of this began after Ranveer Allahbadia's interview with an Ayurveda practitioner who claimed to cure alopecia by rubbing a leaf started doing rounds on the internet. Soon after that, TheLiverDoc responded to it and called Ranveer 'India's pseudoscience mascot.'
The doctor further expressed concern about that claim and asked why people are spreading such beliefs in 2023. The influencer&nbsp; responded to this by inviting TheLiverDoctor on his The Ranveer Show.&nbsp;
Also watch: <a href="https://www.editorji.com/world-news/watch-dramatic-visuals-of-us-researcher-being-rescued-from-cave-after-a-week-1694502469709">Watch: dramatic visuals of US researcher being rescued from cave after a week</a>

ASCI has issued revised guideline to regulate Finfluencers and influencers who endorse products that make claims on health and nutrition. The guidelines involve registration with SEBI, IRDAI's licence and proper qualification among others

Finfluencers should register with SEBI, IRDAI: ASCI  

ASCI has issued revised guideline to regulate Finfluencers and influencers who endorse products that make claims on health and nutrition. The guidelines involve registration with SEBI, IRDAI's licence and proper qualification among others

The Advertising Standards Council of India has tightened the ropes around Finfluencers who create content on personal finance. As per ASCI's revised guideline, the Finfluencers will now have to register with Securities and Exchanges Board of India (SEBI) before offering investment-related advice.
They are also required to offer registration number alongside name and qualifications. The guideline also mentioned that the Finfluencers must have appropriate credentials such as a licence from the Insurance Regulatory and Development Authority of India (IRDAI), be qualified as a chartered accountant, hold a company secretaryship among others.
&ldquo;For other financial advice, influencers must possess appropriate credentials such as a licence from the Insurance Regulatory and Development Authority of India (IRDAI), be qualified as a chartered accountant, hold a company secretaryship, among others. Moreover, they are expected to adhere to all disclosure prerequisites as stipulated by financial sector regulators from time to time,&rdquo; ASCI guideline said.
Also Read: <a href="https://www.editorji.com/business-news/finfluencer-pr-sundar-settles-with-sebi-to-not-deal-in-securities-for-a-year-disgorge-over-rs-6-cr-1685116586858">Finfluencer PR Sundar settles with SEBI; to not deal in securities for a year, disgorge over Rs 6 cr</a>
This comes after SEBI raised concerns over finfluencers spreading misleading advice regarding investments and stock trading. ASCI is also expected to release draft discussion paper on regulating finfluencers.
Along with Finfluencers, ASCI has also release a new set of guidelines for influencers who endorse products that make claims on health and nutrition. The influencers will now have to hold relevant qualifications such as medical degrees or certification in nursing, nutrition, dietetics, physiotherapy or psychology.
&nbsp;

A 21-year-old Chinese social media influencer died while trying to lose 100kg of her weight.

21-year-old Chinese influencer dies while trying to lose 100kg at boot camp

A 21-year-old Chinese social media influencer died while trying to lose 100kg of her weight.

A piece of shocking news has come to light as a 21-year-old Chinese influencer died while attending a weight-loss boot camp in northwestern China.
According to CNN, the 21-year-old used to post videos under the name Cuihua. She was trying to lose her body weight so that she could inspire her followers.
The state media outlets in China reported that Cuihua was documenting her weight loss journey to her tens of thousands of followers on China's version of the TikTok application, Douyin.&nbsp;
The 21-year-old had been going to the boot camp where she was doing intensive workouts. Earlier, she weighed 156 kg and was trying to lose around 100 kg.&nbsp;
Notably, after the demise of the 21-year-old girl, the camp in Shaanxi gave compensation to the influencer's family.&nbsp;
After this incident came to light, the scrutiny over the influencer industry increased. Earlier, another Chinese influencer was in the news as he died after several bottles of alcohol during a live-steam as a part of social media challenge.&nbsp;
Also Watch: <a href="https://www.editorji.com//chinese-influencer-dies-after-attempting-a-drinking-challenge-during-live-stream-1685188773950">Chinese influencer dies after attempting a drinking challenge during live stream</a>

The guide aims to ensure that individuals do not mislead their audiences when endorsing products or services and that they are in compliance with the Consumer Protection Act and any associated rules or guidelines, says Consumer Affairs Ministry

Govt issues endorsement guidelines for influencers; violations to attract fine up to Rs 50 lakh, ban

The guide aims to ensure that individuals do not mislead their audiences when endorsing products or services and that they are in compliance with the Consumer Protection Act and any associated rules or guidelines, says Consumer Affairs Ministry

The government on January 20 made it mandatory for social media influencers to disclose their &lsquo;material&rsquo; interest in endorsing products and services and violations can attract strict legal action, including a ban on endorsements.
The regulations are part of continuing efforts to curb misleading advertisements as well as protect the interests of consumers amid the expanding social influencer market which is projected to be worth around Rs 2,800 crore by 2025.
The new guidelines named &lsquo;Endorsement Know Hows &mdash; for celebrities, influencers and virtual media influencers (Avatar or computer generated character) on social media platforms&rsquo; has been issued by the Department of Consumers Affairs.
In case of violation, the penalty prescribed for misleading advertisements under the Consumer Protection Act 2019 will be applicable.
The Central Consumer Protection Authority (CCPA) can impose a penalty of up to Rs 10 lakh on manufacturers, advertisers and endorsers. For subsequent offences, a penalty of up to Rs 50 lakh can be imposed. The authority can prohibit the endorser of a misleading ad from making any endorsement for up to 1 year and for subsequent contravention, prohibition can extend up to 3 years.
(PTI)
Also Watch: <a href="https://www.editorji.com/india-news/politics/centre-directs-you-tube-twitter-to-block-links-to-bbc-documentary-on-pm-modi-gujarat-riots-1674315839995">Centre directs YouTube, Twitter to block links to BBC documentary on PM Modi, Gujarat riots</a>

Social media influencers will now be required to put disclaimers for their associations with paid brands, news agency PTI reported quoting sources. 

The move is seen as an attempt to curb fake reviews posted on e-commerce websites. The consumer affa

Govt to introduce guidelines for social media influencers soon: report

The government is expected to introduce guidelines which will make it mandatory for influencers to declare their involvement with the products they endorse

In the next 15 days, the government is expected to introduce guidelines which will make it mandatory for influencers to declare their involvement with the products they endorse

Social media influencers will now be required to put disclaimers for their associations with paid brands, news agency PTI reported quoting sources.&nbsp;
The move is seen as an attempt to curb fake reviews posted on e-commerce websites. The consumer affairs department has completed the process of developing a framework to curb forged reviews posted on these sites, sources said
In the next 15 days, the <a href="https://www.editorji.com/india-news/politics/extortion-model-bjp-targets-aap-alleges-school-scam-in-delhi-government-schools-1661764288764">government</a> is expected to introduce guidelines which will make it mandatory for influencers to declare their involvement with the products they endorse.
The 'dos and don'ts' for influencers which require social media influencers to declare their brand associations will be notified by the Department of Consumer Affairs, sources said. &nbsp;
The social media influencers will be required to put disclaimers for paid endorsements to outline their association with products.
In May, the department along with the Advertising Standards Council of India (ASCI) held a virtual meeting with stakeholders, including e-commerce entities, to discuss the magnitude of fake reviews on their platforms.
Fake reviews mislead consumers into buying online products and services.
The department had then decided it would develop these frameworks after studying the present mechanism being followed by e-commerce entities in India and best practices available globally.
ALSO WATCH: <a href="https://www.editorji.com/india-news/local/a-social-media-outpouring-on-bengaluru-rains-these-twitter-users-didn-t-mince-words-1662447042631">A social media outpouring on Bengaluru rains: these Twitter users didn't mince words</a>

Here are the three important changes in income tax rules that will come into effect from Friday, July 1, 2022:- 
1. PAN-Aadhaar Linking Fine to Increase
Those who have not yet linked their PAN Aadhaar will have to pay a fine of Rs 1,000 if they try to link both the documents from July 1. Till June 30, the fine has been capped at Rs 500. The Central Board of Direct Taxes has extended the deadline to link PAN-Aadhaar to March 23, but people will have to pay a fine of Rs 1,000 if it is done on or after July 1.
2. TDS on cryptocurrencies: After the imposition of 30 per cent flat income tax on cryptocurrencies from 1st April 2022, the GoI had proposed an additional 1 per cent TDS on cryptocurrency transactions in the union budget 2022, irrespective of the gain or loss incurred by the investor.
One per cent Tax Deduction at Source (TDS) on all cryptocurrency transactions will be levied from July 1st. 
3. TDS On Doctors, Social Media Influencers:
FM Sitharaman had introduced a new section (194R) in the Income Tax Act 1961 in the Union Budget 2022, which proposes a 10 per cent TDS on monetary benefits received by doctors and social media influencers through sales promotion (on social media) beginning July 1, 2022. 

From PAN to crypto TDS; all rules changing from July 1

Three major changes to income tax rules are going to be applicable to different taxpayers

Here are the three important changes in income tax rules that will come into effect from Friday, July 1, 2022:-&nbsp;
1. PAN-Aadhaar Linking Fine to Increase
Those who have not yet linked their PAN Aadhaar will have to pay a fine of Rs 1,000 if they try to link both the documents from July 1. Till June 30, the fine has been capped at Rs 500. The Central Board of Direct Taxes has extended the deadline to link PAN-Aadhaar to March 23, but people will have to pay a fine of Rs 1,000 if it is done on or after July 1.
2. TDS on cryptocurrencies: After the imposition of 30 per cent flat income tax on cryptocurrencies from 1st April 2022, the GoI had proposed an additional 1 per cent TDS on cryptocurrency transactions in the union budget 2022, irrespective of the gain or loss incurred by the investor.
One per cent Tax Deduction at Source (TDS) on all cryptocurrency transactions will be levied from July 1st.&nbsp;
3. TDS On Doctors, Social Media Influencers:
FM Sitharaman had introduced a new section (194R) in the Income Tax Act 1961 in the Union Budget 2022, which proposes a 10 per cent TDS on monetary benefits received by doctors and social media influencers through sales promotion (on social media) beginning July 1, 2022.&nbsp;

YouTuber Vikas Fhatak, popularly known as 'Hindustani Bhau' was arrested by Mumbai Police in connection with students' protest in Dharavi on Monday over their demand for online board exams due to the coronavirus pandemic.
'Hindustani Bhau' had uploaded a video on social media, allegedly instigating students. In the video, he had raised concerns over offline exams for Classes 10 and 12 and had allegedly asked students to assemble near the residence of Maharashtra Education Minister Varsha Gaikwad to demand the cancellation of offline exams for classes 10 and 12.
Also watch | Anti-India protests in Maldives make way for new law to curb unrest
Following this, an FIR was registered against Fhatak under multiple sections of the Indian Penal Code, including that of rioting, Maharashtra Police Act, Disaster Management Act, and Maharashtra Prevention of Defacement of Property Act.
Earlier on Monday, Hundreds of students had gathered outside Ashok Mill Naka, following which police responded with a mild baton charge to stop them.

Who is Hindustani Bhau & why has he been arrested in Mumbai

Social media influencer Hindustani Bhau has been arrested by Mumbai Police in connection with the students' protest in Dharavi on Monday over their demand for online exams for classes 10 and 12 in view of the pandemic. 

YouTuber Vikas Fhatak, popularly known as 'Hindustani Bhau' was arrested by Mumbai Police in connection with students' protest in Dharavi on Monday&nbsp;over their demand for online board exams due to the&nbsp;coronavirus pandemic.
'Hindustani Bhau' had uploaded a video on social media, allegedly instigating students. In the video, he had raised concerns over offline exams for Classes 10 and 12 and had allegedly asked students to assemble near the residence of Maharashtra Education Minister Varsha Gaikwad to demand the cancellation of offline exams for classes 10 and 12
Following this, an FIR was registered against Fhatak under multiple sections of the Indian Penal Code, including that of rioting, Maharashtra Police Act, Disaster Management Act, and Maharashtra Prevention of Defacement of Property Act.
Earlier on Monday, Hundreds of students had gathered outside Ashok Mill Naka, following which police responded with a mild baton charge to stop them.

Social media influencer Hindustani Bhau has been arrested by Mumbai Police in connection with the students' protest in Dharavi on Monday over their demand for online exams for classes 10 and 12 in view of the pandemic.

YouTuber Vikas Fhatak, popularly known as 'Hindustani Bhau' was arrested by the&nbsp;Mumbai Police in connection with students' protest in Dharavi on Monday&nbsp;over their demand for online board exams due to the&nbsp;coronavirus pandemic.
'Hindustani Bhau' had uploaded a video on social media, allegedly instigating students. In the video, he had raised concerns over offline exams for Classes 10 and 12 and had allegedly asked students to assemble near the residence of Maharashtra Education Minister Varsha Gaikwad to demand the cancellation of offline exams for classes 10 and 12.
Also watch |&nbsp;<a href="https://www.editorji.com/world-news/anti-india-protests-in-maldives-make-way-for-new-law-to-curb-unrest-1643689738745" target="_blank">Anti-India protests in Maldives make way for new law to curb unrest</a>
Following this, an FIR was registered against Fhatak under multiple sections of the Indian Penal Code, including that of rioting, Maharashtra Police Act, Disaster Management Act, and Maharashtra Prevention of Defacement of Property Act.
Earlier on Monday, hundreds of students had gathered outside Ashok Mill Naka, following which police responded with a mild baton charge to stop them.

$100,000 a day = Rs 75,00,000 in a single day that's what social media influencer Kat Norton cashes in from just teaching Excel online Also nicknamed 'Miss Excel' Norton started this 'business' in June 2020 in the midst of the pandemic. She was able to scaled it within six months to six figures. She has a different approach to the tutorials where she tries to make it as  dynamic as possible, she even acts and portrays real situations that happen inside the office. Miss Excel already has a little over 660,000 followers on TikTok and half a million on Instagram.Norton started with the usual popular dance videos but the first hit tutorial in the excel came fourth in the playlist as she uploaded a how to video on Excel’s XLOOKUP feature and set to DMX’s “X Gon’ Give It To Ya”—which quickly accumulated 100,000 views.Kat gave up her day job as she got offers to create instructional videos. She was also honored by Microsoft as a Most Valuable Professional.But Miss Excel has a word of advise for those jumping on the 'influencer bandwagon' - the revenue share from the social platform is paltry. The main aim is to build a brand and follow through with a business, Norton's 90% income comes from course sales. Her “Excelerator” course—which comprises more than 100 videos—costs about $300 for a user. 

Meet the influencer who makes up to Rs 70 lakhs teaching Excel

$100,000 a day = Rs 75,00,000 in a single day that's what social media influencer Kat Norton cashes in from just teaching Excel online 

Meet Miss Excel! 

Kat Norton acts and portrays real situations that happen inside the office

'Miss Excel' Norton started this 'business' in&nbsp;June 2020 in the midst of the pandemic.

$100,000 a day = Rs 75,00,000 in a single day that's what social media influencer&nbsp;Kat Norton cashes in from just teaching Excel online&nbsp; Also nicknamed 'Miss Excel' Norton started this 'business' in&nbsp;June 2020 in the midst of the pandemic. She was able to&nbsp;scaled it within six months to six figures. She has a different approach to the tutorials&nbsp;where she tries to make it as&nbsp;&nbsp;dynamic as possible, she&nbsp;even acts and portrays real situations that happen inside the office. Miss Excel already has a little over 660,000 followers on TikTok and half a million on Instagram. Norton started with the usual popular dance videos but the first hit tutorial in the excel came fourth in the playlist as she uploaded a how to video on&nbsp;Excel&rsquo;s&nbsp;XLOOKUP&nbsp;feature and set to DMX&rsquo;s &ldquo;X Gon&rsquo; Give It To Ya&rdquo;&mdash;which quickly accumulated 100,000 views. Kat gave up her day job as she got offers to create&nbsp;instructional videos. She was also&nbsp;honored by Microsoft as a Most Valuable Professional.But Miss Excel has a word of advise for those jumping on the 'influencer&nbsp;bandwagon' - the revenue share&nbsp;from the social platform is paltry. The main aim is to build a brand and follow through with a business, Norton's 90% income comes from course sales. Her &ldquo;Excelerator&rdquo; course&mdash;which comprises more than 100 videos&mdash;costs about $300 for a user.&nbsp;

Children may not be allowed to have accounts on social media but they are making big bucks as 'child influencers.'

Playground of influence: the business of kidfluencing is a ticking time bomb

Children may not be allowed to have accounts on social media but they are making big bucks as child influencers. With no rules and regulations to protect them, here's why kidfluencing is a ticking time bomb awaiting explosion. 

NOTE: There's no VO in the last 2 sections. Only bytes, which have been paraphrased for text mode.&nbsp;
&nbsp;
Ruchita Dar Shah First Moms Club (community for Indian mothers)
&nbsp;

Children may not be allowed to have accounts on social media but they are making big bucks as 'child influencers.'

While Facebook (or what is now Meta) may have hit pause on its eerie <a href="https://www.editorji.com/world-news/facebook-puts-instagram-for-kids-on-hold-after-pushback-1632758031820">&lsquo;Instagram for Kids&rsquo;</a> project, this has not stopped children from becoming&nbsp;mega&nbsp;influencers&nbsp;on its main app.&nbsp;
From singing, dancing, acting, reviewing toys, movies or food to just posing in the trendiest fashion,&nbsp;a&nbsp;new generation of content creators&nbsp;is&nbsp;showing off their talent on social media.
Called &lsquo;kidfluencers,&rsquo; these&nbsp;children&nbsp;who could be&nbsp;as young as 2-3 years old&nbsp;and are now making big bucks for influencing their millions of followers. You can find these mini-influencers on&nbsp;YouTube, Instagram, <a href="https://www.editorji.com/world-news/uk-teens-faking-covid-positive-report-using-tik-tok-hacks-to-skip-school-1625226034018">Tik Tok</a>&nbsp;and more.&nbsp;
SEE MORE&nbsp;<a href="https://www.editorji.com/8-year-old-ryan-kaji-is-the-highest-paid-youtuber-1576752622387">8-year-old Ryan Kaji is the highest paid YouTuber</a>
The influence of&nbsp;kidfluencers&nbsp;
The overall&nbsp;influencer industry&nbsp;is valued at about Rs. 1,200&nbsp;crore&nbsp;in India. While we don&rsquo;t know the market&nbsp;cap&nbsp;for&nbsp;child influencers, reports have pegged earnings from a single post to be as high as Rs 1-3&nbsp;lakhs for the most popular among this clan.&nbsp;In South Korea, a 6-year-old YouTuber Boram reportedly bought an&nbsp;$8 million home from her influencer income.
If that sounds like a lot, here&rsquo;s why&nbsp;tiny tots are making big bucks.&nbsp;A 2019 digital insight study said that 73 per cent&nbsp;of kids ask their parents to buy something after seeing recommendations&nbsp;from&nbsp;kid&nbsp;influencers.&nbsp;And 81 per cent of parents bought something children wanted after seeing it&nbsp;in a&nbsp;kidfluencers&rsquo; post.
And it doesn&rsquo;t take a genius to estimate that with school closures and online schooling, these numbers have and will continue to rise.
The consent and cash problem&nbsp;
But who gets to keep this money?&nbsp;While children&nbsp;are&nbsp;the face of the operation, these pages are&nbsp;generally&nbsp;run by&nbsp;their parents,&nbsp;as most&nbsp;social platforms don&rsquo;t even allow children under 13.&nbsp;There&rsquo;s an ongoing global debate on whether influencing is &lsquo;work&rsquo; and if so, can it be dubbed child labour?
Last year, France introduced a law to regulate children&rsquo;s 'influencer income.' The law mandates all income to be kept in a bank account till the kid turns 16 and also safeguards the child&rsquo;s right to be 'forgotten' if they want the content to be taken down.&nbsp;Notably, a YouTuber mom in the US was accused of inflicting abuse, starvation, and emotional manipulation by her own children for using them in her videos.
SEE MORE&nbsp;<a href="https://www.editorji.com/lifestyle-news/physical-punishment-actually-worsens-children-s-behaviour-finds-lancet-study-1625745152630">Physical punishment actually worsens children&rsquo;s behaviour, finds Lancet study</a>
Closer home, the&nbsp;kidfluencer&nbsp;industry&nbsp;is still in its nascent stage and there doesn&rsquo;t seem to be much regulation in place to&nbsp;safeguard children from exploitation.
Parent Take: the problem with child influencers
Speaking to&nbsp;Editorji, Ruchita Dhar Shah of First Mom&rsquo;s Club highlighted the consequences of turning your child into an 'influencer.' Shah says that there may be information that parents give out (even unintentionally) that could reach online predators.&nbsp;
She explained&nbsp;that children's personalities are changing very quickly so while it may start as a fun talent you want to show off, it is incredibly hard to draw a line before it gets too much.&nbsp;
It is also dangerous to expose your child to a situation where they may calculate their self-esteem based on the number of likes and shares of their post, a problem that most&nbsp;adults&nbsp;also cannot tackle with ease.&nbsp;
SEE MORE&nbsp;<a href="https://www.editorji.com/lifestyle-news/health/the-awkward-talk-time-for-professional-help-how-to-keep-a-check-on-your-child-s-drug-use-1635750002703">How to keep a check on your child's drug use</a>
Got a kid who wants to influence?&nbsp;
Just like forcing a kid to become one, it is probably not a good idea to stop your kid from becoming an influencer&nbsp;if that's what they want (and consent) to do. However, it is the duty of the caretaker to warn and prepare children for the online world before they choose to take the plunge.&nbsp;
In this case, Shah recommends asking&nbsp;children to not share their personal details like school, location or age with their online audience. It is also important to prepare the child for any negative comments or&nbsp;feedback that may&nbsp;be targeted towards them. Set limits on how much they can post or just social media and screens, in general.&nbsp;
SEE MORE&nbsp;<a href="https://www.editorji.com/lifestyle-news/health/got-a-screen-fiend-kid-under-5-here-s-why-a-digital-detox-is-desperately-in-order-1634727485505">Got a screen fiend kid under 5? Here&rsquo;s why a digital detox is desperately in order</a>
Parents and caregivers should also keep a watch on what the kids are doing. It may take some time for parents to understand this world, but Shah adds that understanding the platforms is key to safeguarding your children from its ill effects.&nbsp;

Are you frustrated of looking closely at product images in online stores - wondering how those pair of pants will fit? Well, with live shopping many of these frustrations disappear.What is Live shopping?Live shopping is a form of online shopping where customers make purchases during live streaming video events. This new era in e-commerce is remarkably similar to how influencers demonstrate or endorse a product or service.
A viable way for brands to market and communicate, with live interactive video streaming, customers can interact and commentGrowing market in India 
Driven by fun and authenticity of online shopping, India's live commerce market is expected to clock a gross merchandise value (GMV) of $4-$5 billion by 2025, a report by RedSeer showed. 
As there is no need of going out and get a parking space or waste time in traffic. Virtual shopping makes it easy for anyone to shop from anywhere without any restrictions. 
 

Live Shopping; the newest trend in e-commerce

Are you frustrated of looking closely at product images in online stores - wondering how those pair of pants will fit?

Live shopping and how it's gaining traction in Indian market

Read more at: https://economictimes.indiatimes.com/tech/tech-bytes/myntra-tests-influencer-led-live-commerce-model/articleshow/87571557.cms?utm_source=contentofinterest&amp;utm_medium=text&amp;utm_campaign=cppst
Read more at: https://economictimes.indiatimes.com/tech/tech-bytes/myntra-tests-influencer-led-live-commerce-model/articleshow/87571557.cms?utm_source=contentofinterest&amp;utm_medium=text&amp;utm_campaign=cppst
&nbsp;
Blending entertainment with instant purchasing, live commerce offers retailers, brands, and digital platforms a new channel with enormous scope for creating value
As there is no need of going out and get a parking space or waste time in traffic, virtual shopping makes it easy for anyone to shop from anywhere without any restrictions.&nbsp;
Driven by fun and authenticity of online shopping, India's live commerce market is expected to clock a gross merchandise value (GMV) of $4-$5 billion by 2025, a report by RedSeer showed.
&nbsp;

Evoking the&nbsp;teleshopping&nbsp;concept that marked the 90s and early 2000s, Live Shopping makes online shopping dynamic

Live-stream shopping is the next big thing to enter the world of e-commerce, already evolving from a billion-dollar industry in China.&nbsp; What is Live shopping? A first truly dynamic experience for online shopping, the platform allows you to purchase items on sale during a live display of the same. So influencers and sellers demonstrate/endorse a product to a live audience who can instantly buy the products.&nbsp;
Also watch:&nbsp;<a title="PM Modi launches new RBI schemes aimed at retail investment and addressing grievances" href="https://www.editorji.com/business-news/personal-finance/pm-modi-launches-new-rbi-schemes-aimed-at-retail-investment-and-addressing-grievances-1636696069639">PM Modi launches new RBI schemes aimed at retail investment and addressing grievances</a> Where did it start from? The story started in 2016, when Alibaba launched&nbsp;Taobao Live&nbsp;for the Chinese market. Evoking the&nbsp;teleshopping&nbsp;concept that marked the 90s and early 2000s&nbsp;Taobao Live soared in popularity. By 2018, the platform reached $15 billion&nbsp;in sales, signalling a 400% growth. Going big with Live Shopping Mega brands like Tommy Hilfiger, Douglas and Walmart have already adopted the trend, not to mention giants like&nbsp;Amazon&nbsp;and&nbsp;Facebook.&nbsp;McKinsey&nbsp;predicts that live shopping sales could account for as much as 10-20% of all global ecommerce by 2026. YouTube will host a weeklong livestreaming event, called Holiday Stream and Shop, where select social media stars will sell their own merchandise and brand name products directly on the platform.&nbsp; Growing market in India Hoping to expand a large&nbsp;audience&nbsp; especially an older age group that have been on the fence about online shopping.&nbsp;Flipkart-owned online fashion portal Myntra has started testing influencer-led live online shopping on its platform.&nbsp;Other&nbsp;startups like Bulbul and Simsim (now acquired by YouTube) have tried replicating this model. Last month, InMobi's Glance-owned Roposo also pivoted to the live commerce model.
But who helps these&nbsp;platforms for Live-Streaming?
Bengaluru-based startup, Baaz&nbsp;allows people to experience the thrill that people were severely deprived of with the help of its superior technology.&nbsp; With over 50+ customers across fashion, lifestyle, beauty, and books categories, it helps retail stores host live video shows to showcase products or collections, manage inventory, answer live customer questions, and collect secure and instant payments.&nbsp;
Launched just before the pandemic, ''I came up with this idea when my wife faced technical issues during her virtual shopping'' said Chitresh Parihar, Founder and CEO of Baaz.

With the boom in the advent of the Internet, guerrilla&nbsp;marketing or influencer&nbsp;marketing has increased tremendously.
In 2017 the&nbsp;Federal Trade Commission (FTC)&nbsp;introduced the first set of regulations for North American influencers&nbsp;who were posting sponsored&nbsp;content.
The Advertising Standards Council of&nbsp;India (ASCI) followed in the summer of 2021 and now its China's turn.&nbsp;
The Chinese Ministry of Commerce has now outlined proposals for an "industry standard" for influencers&nbsp;or live-streamers who market products on online shopping platforms.
The rules include

details about how hosts on such shows should dress. Their&nbsp;image should not violate public order or good morals.&nbsp;
The rules also suggest that hosts "speak Mandarin during the streaming" and be "objective and honest" about the products they try to sell.

The Chinese govt says, these rules are intended to "create a good e-commerce environment for consumers,".
If hosts violate the law, they could be warned or punished by restricting their traffic, suspending them or even blacklisting and removing their account. This proposal is open to public opinion till September 2.&nbsp;

China's new diktat for influencers while live-streaming, 'should not violate public order or good morals'

China introduces rules for social media influencers, they have to 'dress appropriately' and 'show good morals'. Get the lowdown here

After U.S and India, China introduces guidelines for influencers&nbsp;online
Proposal suggests speaking only in Mandarin while on a livestream
Influencers&nbsp;violating the rules could be blacklisted and their accounts removed
China also issued rules on how influencers&nbsp;should dress on live streams
Chinese govt: intend&nbsp;to create a good e-commerce environment for consumers

China's new policy was reportedly&nbsp;introduced to 'create a good e-commerce environment for consumers,' the government said.

With the boom in the advent of the Internet, guerrilla&nbsp;marketing or influencer&nbsp;marketing has increased tremendously.
In 2017 the&nbsp;Federal Trade Commission (FTC)&nbsp;introduced the first set of regulations for North American influencers&nbsp;who were posting sponsored&nbsp;content.
The Advertising Standards Council of&nbsp;India (ASCI) followed in the summer of 2021 and now its <a href="https://www.editorji.com/story/the-china-taliban-tango-why-is-beijing-rushing-to-befriend-the-afghan-militant-group-1629367381026https://www.editorji.com/story/the-china-taliban-tango-why-is-beijing-rushing-to-befriend-the-afghan-militant-group-1629367381026" target="_blank">China's</a> turn.&nbsp;
The Chinese Ministry of Commerce has now outlined proposals for an "industry standard" for influencers&nbsp;or live-streamers who market products on online shopping platforms.
The rules include
<ul>
<li>details about how hosts on such shows should dress. Their&nbsp;image should not violate public order or good morals.&nbsp;</li>
<li>The rules also suggest that hosts "speak Mandarin during the streaming" and be "objective and honest" about the products they try to sell.</li>
</ul>
The Chinese govt says, these rules are intended to "create a good e-commerce environment for consumers,".
If hosts violate the law, they could be warned or punished by restricting their traffic, suspending them or even blacklisting and removing their account. This proposal is open to public opinion till September 2.&nbsp;

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