Editorji is a popular short video news and information platform based in India. It was founded in 2018 by Vikram Chandra, one of India’s leading journalists, and has risen to prominence in the digital news space in a relatively short span of time. The platform is primarily designed for mobile devices, with applications available for Android and iOS.

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OTT platforms like Netflix, Amazon, Hotstar and others are content disruptors but have they also disrupted at how advertisers look at branding. Are advertisers more excited about pushing ads on these platforms?

CII's Big Picture Summit: Are OTT platforms changing how advertisers look at branding?

OTT platforms like Netflix, Amazon, Hotstar and others are content disruptors but have they also disrupted how advertisers look at branding. Are advertisers more excited about pushing ads on these platforms?

OTT platforms like Netflix, Amazon, Hotstar and others are content disruptors but have they also disrupted at how advertisers look at branding.

OTT platforms like Netflix, Amazon, Hotstar and others are content disruptors but have they also disrupted at how advertisers look at branding. Are advertisers more excited about pushing ads on these platforms?

Senior advertiser Sam Balsara speaks to editorji's Vikram Chandra about how brands are moving away from just talking about product benefits to a storytelling format and essentially brining socio-political context to their ads.
Ashwin Padmanabhan outlines why he thinks regardless of the advertisers' sensibility, they face the risk of running afoul with consumers in the age of social media.

CII's Big Picture Summit: Why brands and advertisers face increasing 'risk of running afoul' in this digital age?

Senior advertiser Sam Balsara speaks to editorji's Vikram Chandra about how brands are moving away from just talking about product benefits to a storytelling format. Ashwin Padmanabhan outlines why he thinks regardless of the advertisers' sensibility, they face the risk of running afoul with consumers in the age of social media.

Senior advertiser Sam Balsara&nbsp;and Ashwin&nbsp;Padmanabhan&nbsp;speak to editorji's Vikram Chandra about advertisers sensibility and risk they face while making ads.
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Senior advertiser Sam Balsara speaks to editorji's Vikram Chandra about how brands are moving away from just talking about product benefits to a storytelling format and essentially brining socio-political context to their ads.
Ashwin Padmanabhan outlines why he thinks regardless of the advertisers' sensibility, they face the risk of running afoul with consumers in the age of social media.

As companies increasingly become the target of trolls for their advertisements, country’s top advertisers speak to editorji’s Vikram Chandra on what they think is the right way to handle the online backlash. Should the companies or ad agencies withdraw the advertisements or should they stick to their guns?

CII's Big Picture Summit: Sense and Sensitivity, Striking the Right Balance

Should the companies or ad agencies withdraw the advertisements or should they stick to their guns?

As companies are increasingly becoming the target of trolls for their advertisements, country&rsquo;s top advertisers speak to editorji&rsquo;s Vikram Chandra on what they think is the right way to handle the online backlash. Should the companies or ad agencies withdraw the advertisements or should they stick to their guns?

In an attempt to "provide clarity around what people see in their Facebook News Feed",&nbsp;Facebook&nbsp;released its&nbsp;'Widely Viewed Content Report'. The report focused on&nbsp;how many people see a post and not engagement.&nbsp;
The report was released after critics accused the social media platform of spreading right wing content, but the report reveals that memes, viral challenges and mundane questions fill people's news feeds, rather than political content.
Topping the list&nbsp;is a personality word search from Gaur Gopal Das, a motivational speaker. His word search was&nbsp;viewed by 80.6 million people, according to Facebook's report.
Facebook noted that the majority of the most-viewed posts on Facebook contained either a photo or video. Taking the fourth and fifth spots on the list were seemingly frivolous questions like "What is something you will never eat, no matter how hungry you get" and "Does sugar go in spaghetti."
How many of these have you seen on your feed?
Also Watch |&nbsp;Facebook takes down 'promotional' content of the Taliban takeover while Taliban continues to tweet
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Facebook releases first ever Content Report, 'sugar in spaghetti' debate 5th most viewed on FB

Facebook's&nbsp;report reveals that memes, viral challenges and mundane questions fill people's news feeds, rather than political content.

Facebook&nbsp;releases first 'Widely Viewed Content Report'
Critics say Facebook&nbsp;hub for right-wing content, reports shows otherwise
Most viewed content on Facebook, a word search seen by 80.6 million people
Most viewed content also include photos, videos or memes
But what do you think, does sugar go in spaghetti?

Facebook's&nbsp;report reveals that memes, viral challenges and mundane questions fill people's news feeds, rather than political content.

In an attempt to "provide clarity around what people see in their Facebook News Feed", the social media firm has released its&nbsp;'Widely Viewed Content Report'. The report focused on&nbsp;how many people see a post and not engagement.&nbsp;
The report was released after critics accused the social media platform of spreading right wing content, but the report reveals that memes, viral challenges and mundane questions fill people's news feeds, rather than political content.
Topping the list&nbsp;is a personality word search from Gaur Gopal Das, a motivational speaker. His word search was&nbsp;viewed by 80.6 million people, according to Facebook's report.
Facebook noted that the majority of the most-viewed posts on Facebook contained either a photo or video. Taking the fourth and fifth spots on the list were questions like "What is something you will never eat, no matter how hungry you get" and "Does sugar go in spaghetti."
How many of these have you seen on your feed?
Also Watch |&nbsp;<a href="https://www.editorji.com/story/facebook-takes-down-promotional-content-of-the-taliban-takeover-while-taliban-continues-to-tweet-1629169263663" target="_blank">Facebook takes down 'promotional' content of the Taliban takeover while Taliban continues to tweet</a>
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SC said it is shocked at the police still registering cases under Section 66A of IT Act, scrapped 7 years back

'Shocking, disturbing': SC on cops filing cases under scrapped Section 66A of IT Act

SC expresses shock at cops filing cases under scrapped law
1307 cases were filed under scrapped Section 66A of the IT Act
Section 66A of IT Act allowed arrests for posting 'offensive' content online
NGO sought direction to Centre to advise cops against filing such cases
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SC said it is shocked at the police still registering cases under Section 66A of IT Act, scrapped 7 years back

The Supreme Court on Monday expressed concern on being told that more than 1,000 cases have been filed invoking Section 66A of the IT Act despite it being struck down seven years ago. After the section was struck down, as many as 1307 cases were filed under it.
The apex court said it is shocked at the police still registering cases under Section 66A of Information Technology Act, a controversial law that allowed authorities to arrest individuals for posting "offensive" content online.
The court was hearing a plea by an NGO seeking directions to the centre to advise all police stations against registering FIRs under this law.

According to a Wall Street Journal report, Video-streaming device maker Roku is advance talks to buy Quibi's content catalogue.

Report: Roku in talks to buy rights to Quibi’s Content

According to a Wall Street Journal report, Video-streaming device maker Roku is advance talks to buy Quibi's content catalogue as the mobile-first streaming service plans on shutting shop.&nbsp;

According to a Wall Street Journal report, Video-streaming device maker Roku is advance talks to buy Quibi's content catalogue as the mobile-first streaming service plans on shutting shop. Quibi, the nearly $2 billion start-up specialised in original shows with short five to 10-minute-long chapters. It was launched on April 6, 2020, amid great fanfare by veteran Hollywood producer Jeffrey Katzenberg and seasoned tech executive Meg Whitman. It aimed to revolutionise the way people consume entertainment, but decided to wind down operations barely six months after launch.
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Report: Roku in talks to buy rights to Quibi&rsquo;s Content
Quibi served up shows in 5 to 10-minute chapters
Launched on April 6, 2020
Aimed to revolutionise the way people stream content
Quibi was operational for only six months after launch

According to a Wall Street Journal report, Video-streaming device maker Roku is advance talks to buy Quibi's content catalogue as the mobile-first streaming service plans on shutting shop. Quibi, the nearly $2 billion start-up specialised in original shows with short five to ten-minute-long chapters. It was launched on April 6, 2020, amid great fanfare by veteran Hollywood producer Jeffrey Katzenberg and seasoned tech executive Meg Whitman. It aimed to revolutionise the way people consume entertainment, but decided to wind down operations barely six months after launch.

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