Asus debunks rumours: Zenfone 10 is not the end of the line; confirms commitment to smartphones

Recent rumors from Taiwan suggested that Asus was planning to discontinue its Zenfone smartphone series after the release of the Asus Zenfone 10.

However, Asus has officially denied these claims, stating that the Asus Zenfone 10 will not mark the end of the Zenfone series.

Asus Addresses Rumours

In an official statement, the company clarified that the Asus Zenfone 10 is not the final installment in the series, and they have no plans to shut down the Zenfone product line.

The statement read, "We would like to address the rumor that Asus Zenfone 10 will be the last generation of the series and the Asus Zenfone product line will be shut down. This is not true.

We will continue our two main phone business product lines, the ROG Phone and the Zenfone. Asus reaffirms its commitment to smartphones and customers. Please reference our Q2 earnings call for more information. Please stay tuned for our 2024 product lineups."

Response to the Recent Report

The report that Asus was responding to did not suggest that the company would completely exit the smartphone market, but rather, it indicated that the company would cease the Zenfone line and reallocate those resources to the ROG Phone.

However, Asus has categorically stated that both product lines, ROG Phone and Zenfone, will continue, and even hinted at the 2024 product lineups.

While this statement clearly refutes the rumors, it is important to note that companies often deny such rumors, especially when a new product, like the Asus Zenfone 10 launch is about to take place in key markets like the United States.

For instance, LG once "firmly denied" rumors that it was discontinuing one of its last smartphones and that its smartphone business was in jeopardy, only for the business to close down a few weeks later.

Hope for the Future

Despite the skepticism, there is hope that Asus will indeed continue its smartphone business. The market benefits from competition and innovation, and Asus has been a key player in addressing certain market gaps.

Asus Zenfone 10 Specs

The Asus Zenfone 10 continues to offer high-end specs in a compact design, featuring a 5.9-inch screen, which is relatively small by today's standards. This model introduces wireless charging, which was missing in the previous iteration.

The device also retains an IP68 rating, similar to its predecessor. However, it now includes a Snapdragon 8 Gen 2 chipset, a 4,300mAh battery, and a 3.5mm headphone jack.

The screen resolution is 1080p with a 120Hz refresh rate, and a 144Hz mode is activated during gaming sessions. The Asus Zenfone 10 features Gorilla Glass Victus on the front, aluminum sides, and a polycarbonate back with a textured finish.

The camera system of the Zenfone 10 includes a 50-megapixel main camera with OIS, a 13-megapixel ultrawide lens, and an upgraded 32-megapixel selfie camera with pixel-binning technology.

A new mode in the gimbal-like stabilization system dynamically adjusts the level of shake correction based on the situation.

Asus has also committed to providing two OS updates and four years of security patches for the Zenfone 10, an improvement over the two years of security support offered for the Zenfone 9.

Asus Zenfone 10 Price and Pre-Order

The Asus Zenfone 10 pre-order is available in the United States at a price of $699.