Amazon Prime Shopping Edition plan launched in India for Rs 399: Check full details

The Amazon Great Indian Festival is in full swing, offering a plethora of products across various categories with attractive deals. Amazon has upped the ante by unveiling a new membership tier, specifically tailored for shoppers.

Dubbed the Amazon Prime Shopping Edition, this new plan provides its members with exclusive shopping benefits at a price that's easier on the pocket than the traditional Amazon Prime membership.

Amazon Prime Shopping Edition Plan

For those in India, the Amazon Prime Shopping Edition plan comes at an enticing price of Rs 399 annually. As reported by MoneyControl, this plan extends several enticing perks to its members.

Some of these include a 24-hour head start on festive deals, expedited 1-day delivery for over 40 lakh products, and early-bird access to special shopping events.

Additionally, those who use the Amazon Pay ICICI credit card can avail of a 5 percent cashback with this plan. Interestingly, this membership plan appears to cater predominantly to Android users, with its visibility restricted from the web and iOS platforms.

In terms of affordability, the Amazon Prime Shopping Edition price stands out as the most budget-friendly annual option currently available. For comparison, Amazon's other membership tiers include a monthly plan at Rs 299, a quarterly plan at Rs 599, the standard annual plan at Rs 1,499, and a 'Lite' version priced at Rs 999 per annum.

However, this plan is streamlined to prioritize shopping benefits. Thus, it omits some other prime features like access to Prime Video and Prime Music that come bundled with the regular Amazon Prime membership.

Yet, given the ongoing Amazon Great Indian Festival, this plan is an ideal fit for those whose primary aim is to maximize the shopping perks.

Comparative Market Analysis

The launch of the Amazon Prime Shopping Edition closely followed Flipkart's introduction of its VIP subscription, priced at Rs 499 annually. This Flipkart offering includes advantages such as swift deliveries, expedited return pickups within 48 hours, and a dedicated customer representative.

However, it's noteworthy that while the Amazon Prime Shopping Edition India is accessible across the nation, Flipkart VIP has a more limited reach, being available only in select cities.

Wrap Up

With the Amazon Prime Shopping Edition benefits, Amazon seems focused on delivering enhanced shopping benefits to its vast user base, especially during the festive season. This move is likely to appeal to a significant segment of online shoppers looking for exclusive deals and privileges.

Also Watch: Best iPhone deals on Amazon and Flipkart: iPhone 14, iPhone 13 and iPhone 12 - Ultimate Buying Guide 2023