Highlights

  • Ad volume increased to 11% during playoffs in comparison to last year
  • Advertisers dropped to 62 from 63, Brands saw a decline from 82 to 80 this year

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IPL 2022: Number of advertisers, brands dropped, ad volume increased in 15th edition

E-Commerce gaming accounted for 14% of the entire share of the ads which was also the maximum, as per the report.

The 15th edition of the Indian Premier League though saw a surge in the ad volumes, the number of brands and advertisers saw a slight drop in comparison to previous years.

As per a report by TAM sports which manages sports sponsorship and content, during live matches there was an increase of 8% of volume ads per channel per match this season as compared to last year's. During the IPL playoffs, the surge was 11% as compared to the playoffs in the 14th edition of IPL.

However, there was a slight drop in the number of advertisers and brands. While the Advertisers dropped to 62 from 63, Brands saw a decline from 82 to 80 this year. E-Commerce gaming accounted for 14% of the entire share of the ads which was also the maximum, as per the report. Following this were pan masala companies (7%), E-commerce education (6%) E-commerce shopping (5%).

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