BCCI Increases Indian Cricket Team Sponsorship Rates

New Delhi, Sep 5 (PTI): Sponsoring the Indian cricket team is about to become more expensive, with the BCCI raising sponsorship fees to Rs 3.5 crore per match for bilateral series games, and Rs 1.5 crore for each game in multilateral events.

As reported by Cricbuzz, these new figures will apply to competitions sanctioned and organized by the ICC and the Asian Cricket Council (ACC).

Industry sources have indicated that these revised fees are slightly higher than the current rates, which stand at Rs 3.17 crore for bilateral matches and Rs 1.12 crore for multilateral fixtures.

This change follows the exit of Dream11 as the jersey sponsor for the Indian team, a move prompted by the enactment of the government's Online Gaming Act, 2025.

Due to the recently introduced Promotion and Regulation of Online Gaming Act, 2025, the BCCI swiftly terminated Dream11's contract as the main sponsor for the team.

With the revised sponsorship rates coming into effect after the conclusion of the upcoming Asia Cup, the BCCI potentially stands to earn over Rs 400 crore. However, the final earnings will depend on the outcome of the bidding process.

The BCCI, on Tuesday, called for bids for the Indian team’s title sponsorship rights after Dream11's withdrawal. They also excluded companies involved in real money gaming and cryptocurrency from the bidding process due to a government ban on such entities.

Consequently, the Indian team will compete in the Asia Cup, starting September 9 in the UAE, without a title sponsor, since the Board has set September 16 as the deadline for bid submissions.

Dream11 recently ceased its real money gaming operations, adhering to the Promotion and Regulation of Online Gaming Act 2025. The Act stipulates that "no person shall offer any, aid, abet, induce, indulge, engage in offering online money gaming services nor shall involve in any advertisement which directly or indirectly promotes any person to play any online money game".

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