These luxurious 'flying dress' photos are a multimillion-dollar industry

The Instagram-worthy 'flying dress' photos are a top priority on every traveler's to-do list. It started in Greece's Santorini and has now become popular in other tourist spots like Dubai, Bali, Cuba, Tulum and Italy.

The 'flying dress' vacation pictures have sparked a multimillion-dollar global industry. Starting at $605 per hour during the peak season, these luxurious photos are a big hit on social media and are being offered by every travel website like Viator and Klook.

During the photoshoots, everything is taken care of including the dress, hair & makeup styling and a personal assistant who tosses the dress in the air.

Thanks to Evgenia Volokitina, who came up with the idea of flying dress photos and founded SantoriniDress with her husband in 2016.

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