Hrithik Roshan's HRX or Katrina Kaif's Kay Beauty, which celebrity business is leading the way?

From Deepika Padukone to Hrithik Roshan, many Bollywood celebs have ventured into business. The actors turned entrepreneurs have taken over the world of beauty, sportswear and athleisure.

However, have you wondered which of these celebrity-run businesses are making profits? Let us explore some numbers.

India currently hosts hundreds of celebrity-led brands, each experiencing varying levels of success. According to a recent analysis by Storyboard 18, the majority of celebrity-led businesses are suffering losses.

New mom Deepika Padukone's skincare brand 82°E reported a revenue of Rs 22.82 crore from operations in the first nine months of FY24. Although this is a sharp rise from the Rs 11 crore operating income in FY23, the company suffered a loss of Rs 25.1 crore at the EBITDA level.

Virat Kohli's fashion brand WROGN's revenue from operations dropped by 29.2% to Rs 243.75 crore during FY24.

On the other hand, Hrithik Roshan's HRX, Alia Bhatt's Ed-a-Mamma and Katrina Kaif's Kay Beauty are doing good business.

Hrithik's co-owned business, fitness brand HRX has been doing phenomenal business and recently crossed the revenue mark of Rs 1000 crore. According to experts, his business appealed to the common man as it feels like a natural extension of his own health and fitness-conscious personality.

Alia Bhatt kidswear Ed-a-Mamma's revenues increased fourfold to Rs 16.2 crore in FY22. Its majority stake was acquired by Reliance Retail. The brand was marked as one of the top three kidswear brands on Myntra.

Katrina Kaif's beauty brand Kay Beauty has more than 1.5 million consumers and is expected to grow at a rate of 62%. Kay Beauty’s focus on inclusivity, consumer-friendly prices and quality are some of the reasons for its popularity.

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