KFC held a funeral for its bland french fries, calls it the end of soggy fry era

In a light-hearted and innovative move, KFC Canada recently hosted a 'funeral' event to bid adieu to their soggy and bland french fries, heralding the dawn of a new era of crispiness and flavour.

The unique event, characterized by humour and self-awareness, was a creative response to the common customer feedback about the quality of their fries.

KFC Canada decided to confront the issue head-on. The mock funeral was designed as a tongue-in-cheek send-off for the underwhelming fries that had caused frustration among some customers over the years.

KFC shared a video in which they said, "Old KFC Fries suck, so we are letting them rest in pieces."

Azim Akhtar, KFC Canada's director of marketing, said in a statement that they know that Canadians hated their old fries and so they saw this as an opportunity to show their fans that they hear them by changing up their menu item and launching it in a fun way.

With this campaign, KFC also launched its new seasoned fries.

KFC Canada's mock funeral for their bland and soggy fries was a creative and humorous approach to addressing a common customer concern. The event not only showcased the company's willingness to accept and rectify their mistakes but also demonstrated their dedication to enhancing the overall dining experience.

As the crispy and flavorful new fries take center stage, KFC Canada's innovative response to criticism sets an example for other businesses to engage with their audience.

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