From blocks to bites: ASMR video of LEGO fried chicken sweeps Instagram

You might assume that stop-motion LEGO food ASMR videos would have a limited target audience, but that's not the case. Surprisingly, a particular LEGO fried chicken video has taken Instagram by storm, going viral and driving people into a frenzy.

With an astonishing 32 million views, this Instagram reel showcases the captivating process of crafting various dishes, including the enticing combination of fried chicken and fries.

The mastermind behind these mesmerizing videos is none other than Instagram user Hypno Motion, renowned for his skill in crafting stop-motion animations. From LEGO sandwiches to LEGO burgers, this animator possesses the remarkable ability to transform solid plastic LEGO pieces into incredibly lifelike and appetizing culinary creations.

What truly sets these videos apart and contributes to their immense popularity are the details and the skillfully incorporated ASMR-inducing sound effects.

Viewers are captivated by the way each color of LEGO brick is thoughtfully assigned a role in the culinary narrative. Pink plastic takes on the guise of raw chicken, while brown pieces expertly imitate the appearance of fried chicken. Even yellow bricks find their purpose as they ingeniously mimic the look of golden french fries.

Also watch: Study answers why people love watching or listening to ASMR videos