Sold out in seconds! Manish Malhotra becomes India's 1st designer to drop NFTs

Fresh on the heels of Italian luxury brand Dolce & Gabbana setting a record for selling it's premier NFT drop for $6 million, our very own Manish Malhotra has become the first from India to ride the NFT fashion wave.

The designer released five exclusive non-fungible tokens (NFTs) on the first day of FDCI X Lakmé Fashion Week. The NFTs sold out within seconds of launching on the WazirX NFT Marketplace.

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Speaking during a live stream at the phygital edition of the fashion week, Malhotra said he looks at NFTs as a whole new industry for the exchange of art and culture which is creating new opportunities for all creatives.

As for his first NFT drop, the celebrity designer said the capsule depicts his journey in the fashion industry, including a 1998 image of supermodel Lisa Ray wearing his creation.

Known as a stylist to the stars, Malhotra’s eponymous label also boasts of having opened India’s first and only virtual reality couture store last year.

Discussing the future of NFTs in India, LFW’s Jaspreet Chandok said the fashion body also plans to work with local artisans to create special NFTs that will talk about Indian crafts and use this technology to promote dialogue about the same.

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