Most purchased footwear of 2022! Here’s how Birkenstock became the ‘it’ sandal of all times

In the recent past, we've witnessed the rise of comfort fashion; thanks to the Covid-19 pandemic. Apart from loungewear, one footwear brand you must have spotted everywhere on the streets is Birkenstock. The brand’s signature two-strap sandals are a big hit. In fact, Birkenstock’s Boston Clogs won the hottest shoe of the year 2022.

Founded in 1774 by Johann Birkenstock

Although Birkenstocks have recently become very popular, one must not forget that the German brand is 250 years old and was founded in 1774 by Johann Birkenstock. Back then, they were known as orthopedic shoes and were worn by people mostly in the medical field or those who preferred comfort over looks.

For those who are not aware, the unique footbed of Birkenstock is made of cork and latex which makes it durable, long-lasting as well as expensive. In India, the average price of sandals starts from ₹ 5990. However, just like Crocs, people’s opinion on Birks has always been divided. Some consider them the epitome of ugly shoes, while others see them as a comfortable
alternative to high heels.

Social media favourite

As of now, the company’s worth is $7 billion AUD. Birks are no more a viral summer trend but have become a fashion staple for anyone who wants to be comfortable yet fashionable at the same time. These can be also worn during the winter by simply adding some socks underneath. Social media also appears to be equally obsessed with the style as videos featuring various versions of the footwear have garnered over 518 million views on TikTok.

Birkenstocks are also go-to footwear for many celebs; from models to influencers, everyone owns at least one pair of Birks. A-listers like Gigi Hadid and Kendall Jenner have been repeatedly spotted wearing the Arizona Sandal and the Boston Mule in their off-duty looks. The Arizona Sandal was also featured in the much-awaited film Barbie where Margot Robbie had to choose between high heels and a Birkenstock.

Also watch: Barbie foot heels: The newest barbiecore trend making waves

Inter-brand collaborations

After gaining much popularity, the brand has collaborated with luxury brands such as Dior, Valentino, Staud, Jil Sander, Rick Owens, Proenza Schouler and Manolo Blahnik transforming their everyday shoes into must-have sandals for every fashionista.

How to style Birks

The best part about the sandals is you can pair them with everything; a dress, denim or comfy cargo pants or even a blazer.

Also watch: Level up your comfy fashion game with socks and slides!