Highlights

  • Burberry showed diversity in their latest campaign
  • A four-year-old boy became the first patka-wearing model
  • Images were shared on Instagram

Latest news

Film personalities hail Indian armed forces for 'Operation Sindoor' strikes on Pakistan

Film personalities hail Indian armed forces for 'Operation Sindoor' strikes on Pakistan

US warns citizens amid Pakistan conflict

US warns citizens amid Pakistan conflict

Chaos in Skies: 200 flights cancelled

Chaos in Skies: 200 flights cancelled

Nine killed in LoC shelling by Pakistan

Nine killed in LoC shelling by Pakistan

Delhi to witness security drills citywide Wednesday

Delhi to witness security drills citywide Wednesday

Uttarakhand govt imposes 24-hour ban on horses on Kedarnath route after 14 die of mystery illness

Uttarakhand govt imposes 24-hour ban on horses on Kedarnath route after 14 die of mystery illness

Operation Sindoor: India hits Pak terror Camps, families relieved

Operation Sindoor: India hits Pak terror Camps, families relieved

Uttar Pradesh government approves new parking policy

Uttar Pradesh government approves new parking policy

Burberry casts 4-year-old patka-wearing model for autumn-winter '22 collection, sets example

British luxury brand Burberry chose to cast a 4-year-old Sikh boy for their autumn winter '22 collection and with this, they set an example for cultural representation. 

Burberry casts 4-year-old patka-wearing model for autumn-winter '22 collection, sets example

Fashion is versatile, it can be revamped and customised but what is lacking is cultural representation. However, Burberry has now set an example as it showed diversity in its latest campaign.

The British luxury fashion house released pictures of its children's autumn-winter '22 collection. In the latest collection, they chose to cast a four-year-old boy Sahib Singh, and they made him the first patka-wearing model.

The images of the same were shared on the official Instagram account of Sahib Singh. In the caption, it was mentioned that "being part of the Burberry Bear autumn winter '22 campaign is incredible and to be the first patka wearing model for the biggest British brand is just an amazing achievement for our little 4-year-old and the Sikh community."

What is patka?

Patka holds traditional value as it is worn by Sikh boys before they start wearing the pagri, which is also known as a turban.

Burberry has been drawing praise on social media. Several users praised the brand for representing the Sikh community and promoting inclusivity and diversity.

ADVERTISEMENT

Up Next

Burberry casts 4-year-old patka-wearing model for autumn-winter '22 collection, sets example

Burberry casts 4-year-old patka-wearing model for autumn-winter '22 collection, sets example

Rahul Gandhi criticizes Speaker Om Birla for stifling opposition voices in Lok Sabha

Rahul Gandhi criticizes Speaker Om Birla for stifling opposition voices in Lok Sabha

Gurugram Teen Blackmailed: Rs 80 Lakh cybercrime unveiled

Gurugram Teen Blackmailed: Rs 80 Lakh cybercrime unveiled

Last-Minute Valentine's gifts to make hearts flutter

Last-Minute Valentine's gifts to make hearts flutter

Discover the observance and significance of Shab-e-Barat 2025

Discover the observance and significance of Shab-e-Barat 2025

The magic of Solo Travel: Freedom, adventure, and unexpected friendships

The magic of Solo Travel: Freedom, adventure, and unexpected friendships

ADVERTISEMENT

editorji-whatsApp

More videos

Embracing singlehood: The fun side of anti-Valentine’s Week

Embracing singlehood: The fun side of anti-Valentine’s Week

Economic Survey 2024-25: Long work hours hurt mental well-being, productivity

Economic Survey 2024-25: Long work hours hurt mental well-being, productivity

Economic Survey 2025: Prioritizing mental health and gender inclusivity to boost workforce productivity

Economic Survey 2025: Prioritizing mental health and gender inclusivity to boost workforce productivity

Explainer | Guillain-Barre Syndrome: What are the symptoms and how to prevent it

Explainer | Guillain-Barre Syndrome: What are the symptoms and how to prevent it

'I want to talk, but is there anyone to listen?' The growing crisis of loneliness and depression

'I want to talk, but is there anyone to listen?' The growing crisis of loneliness and depression

UN report highlights risks of long work hours as L&T chairman endorses 90-hour week

UN report highlights risks of long work hours as L&T chairman endorses 90-hour week

Plant-based meat alternatives linked to increased risk of depression in vegetarians, study finds

Plant-based meat alternatives linked to increased risk of depression in vegetarians, study finds

India’s Butter Chicken spices up global food rankings - check full list

India’s Butter Chicken spices up global food rankings - check full list

Mumbai Ranked 5th in Global Food City List, Delhi Also Makes Top 50

Mumbai Ranked 5th in Global Food City List, Delhi Also Makes Top 50

Designer Tanieya Khanuja expands her legacy with a new store in New Delhi | Have a look

Designer Tanieya Khanuja expands her legacy with a new store in New Delhi | Have a look

Editorji Technologies Pvt. Ltd. © 2022 All Rights Reserved.