Ajay Devgn & Danish Devgn Launch Lens Vault Studios

Mumbai, Sep 5 (PTI) - Actor and filmmaker Ajay Devgn, along with his nephew Danish Devgn, has unveiled their latest venture, Lens Vault Studios (LVS). This new initiative focuses on creating original and technology-driven content for films, streaming services, branded projects, and immersive experiences. Ajay will chair the studio, with Danish taking on the roles of founder and CEO.

LVS is envisioned as a creator-first ecosystem, blending storytelling with cutting-edge tools like VFX, animation, and AI. “We are cultivating a creative environment at LVS, where original ideas can flourish and new storytelling methodologies can emerge through the use of top-tier technology,” Ajay explained in a statement. He further highlighted the goals of establishing India as a center for high-caliber productions and unique intellectual properties, while empowering creators through technological innovation.

Danish emphasized the venture’s focus on innovation and IP creation across diverse formats. “At LVS, originality is our currency, and intelligence is our engine,” he stated. Whether in live-action, animation, or immersive AR/VR worlds, our aim is to develop IPs that strike a global chord, yet remain deeply connected to emotion.”

This announcement follows a few months after the duo introduced their AI firm, Prismix.

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