Highlights

  • Rage Coffee appoints Virat Kohli as brand ambassador
  • Kohli had invested in Blue Tribe Food, a home-grown plant-meat brand, in February this year
  • Raga Coffee manufactures, markets, and distributes packaged coffee products

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Virat Kohli makes a hot investment, here are the details

The Rs 7,000 crore Indian packaged coffee segment is dominated by incumbents with two players, Nestle and Hindustan Unilever Limited (brands Nescafe and Bru), controlling over 65 per cent market share of the industry.

Virat Kohli makes a hot investment, here are the details

After plant-based meat and health and fitness, ace cricketer and former captain of the Indian cricket team, Virat Kohli makes his foray into the coffee industry by investing in the startup, Rage coffee. As part of the deal, Kohli will also become the brand ambassador of the company.

Also read | Ashleigh Barty announces retirement from professional Tennis at the age of 25

About Rage Coffee

Rage Coffee is a Delhi-based manufacturer of packaged coffee products which started business in 2018. The brand sells a range of plain and flavoured instant coffee mixes apart from coffee in cold brew bags, liquid coffee and sachets.

Kohli's Startup Pitch

The former Indian skipper has taken strong startup portfolio. Along with his wife Anushka Sharma, he invested in Blue Tribe Food, a home-grown plant-meat brand, in February this year and is already an investor in over 6 other startups where he is most visible promoting insurance venture Digit.

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