Valentine's Day 2024: Here's how young India is going all out to celebrate the week of love

Valentine's week has seen a massive surge in sales of roses, chocolates and gifts in India. E-commerce platforms are playing a key role, fuelling the trend with aggressive marketing campaigns.

Blinkit dispatched 406 chocolate per minute on February 9, said CEO Albinder Dhindsa in a post on X.

The peak is here and currently running at 406 CPM!

More than 20k chocolates and chocolate boxes are on the way and will be delivered in the next 10 minutes ✌️ https://t.co/8ZGzncSzq3

— Albinder Dhindsa (@albinder) February 9, 2024

He also added that Feb 9th saw the highest ever chocolates sold on Blinkit in a single day.

Meanwhile, Gifting platform FNP.com delivered a record 350 roses per minute ahead of Valentine's Day and the platform expects at least a 25% increase in sales this year, as per a Bloomberg report.

The report also quoted Mintel’s Consumer Spending Priorities 2023 survey, which says that the surge in Valentine’s Day-related spending mirrors the changing preferences of India’s growing middle class.

For the unversed, the week preceding 14th Feb is known as Valentine's week with each day linked to romantic gestures. The week begins with Rose Day on 7th Feb, followed by propose day, chocolate day, teddy day, promise day, hug day, kiss day and ends with Valentine's day.