Highlights

  • Umbrella was sold for 11,000 yuan
  • Luxury brands facing increased scrutiny in China amid a broader backlash

Latest news

AAP delegation meets Gujarat CM, submits 11-point memorandum on farmers’ issues

AAP delegation meets Gujarat CM, submits 11-point memorandum on farmers’ issues

Virat Kohli and Anushka Sharma visit Premanand Ji Maharaj in Vrindavan

Virat Kohli and Anushka Sharma visit Premanand Ji Maharaj in Vrindavan

Delhi to ban fuel for vehicles without valid PUC certificate

Delhi to ban fuel for vehicles without valid PUC certificate

Lenovo Legion 27Q10 Review: A serious gaming monitor under ₹20,000

Lenovo Legion 27Q10 Review: A serious gaming monitor under ₹20,000

AAP MLA Chaitar Vasava to visit Paldiya village in Gujarat after violent land dispute

AAP MLA Chaitar Vasava to visit Paldiya village in Gujarat after violent land dispute

AAP delegation reaches Gandhinagar to meet Gujarat CM over farmers’ demands

AAP delegation reaches Gandhinagar to meet Gujarat CM over farmers’ demands

EAM S. Jaishankar arrives in Israel on two-day visit; to hold talks with top leadership

EAM S. Jaishankar arrives in Israel on two-day visit; to hold talks with top leadership

IIM Calcutta opens admissions to 16th batch of Advanced Programme for Marketing and Sales Professionals: A Transformative Journey to C-Suite Roles

IIM Calcutta opens admissions to 16th batch of Advanced Programme for Marketing and Sales Professionals: A Transformative Journey to C-Suite Roles

This Rs 1.2 lakh worth umbrella from Gucci, Adidas is not waterproof!

The item was earlier described as an umbrella, later changed the classification to "sun umbrella" or a parasol on the Gucci website

This Rs 1.2 lakh worth umbrella from Gucci, Adidas is not waterproof!

“Warning! Umbrellas are not waterproof!” this tweet from China based user went viral as luxury brands Gucci and sportswear brand faced backlash as they sold an umbrella worth 11,100 yuan ($1,644) which did not keep the rain.

A hashtag on “the collaboration umbrella being sold for 11,100 yuan is not waterproof” attracted more than 140 million views on social media site Weibo.

Also read/watch| Mirror mirror on the wall, which are the most costliest things of them all?

Gucci's website, which earlier described it as an umbrella, later changed the classification to "sun umbrella" or a parasol as the backlash grew.

Netizens made a splash with tweets flooding social media platforms mocking the product.

ADVERTISEMENT

Up Next

This Rs 1.2 lakh worth umbrella from Gucci, Adidas is not waterproof!

This Rs 1.2 lakh worth umbrella from Gucci, Adidas is not waterproof!

Microsoft commits USD 17.5 billion investment in India: CEO Satya Nadella

Microsoft commits USD 17.5 billion investment in India: CEO Satya Nadella

CBI books Anil Ambani's son, Reliance Home Finance Ltd. in Rs 228 crore bank fraud case

CBI books Anil Ambani's son, Reliance Home Finance Ltd. in Rs 228 crore bank fraud case

RBI raises FY26 GDP growth projection to 7.3 pc

RBI raises FY26 GDP growth projection to 7.3 pc

RBI trims policy interest rate by 25bps to 5.25pc, loans to get cheaper

RBI trims policy interest rate by 25bps to 5.25pc, loans to get cheaper

Rupee slumps to all-time low of 90.25 against US dollar in intra-day trade

Rupee slumps to all-time low of 90.25 against US dollar in intra-day trade

ADVERTISEMENT

editorji-whatsApp

More videos

Reliance completes merger of Star Television Productions with Jiostar

Reliance completes merger of Star Television Productions with Jiostar

India to lead emerging market growth with 7pc GDP rise in 2025: Moody’s

India to lead emerging market growth with 7pc GDP rise in 2025: Moody’s

Nifty hits record high after 14 months; Sensex nears all-time peak

Nifty hits record high after 14 months; Sensex nears all-time peak

Reliance stops Russian oil use at its only-for-export refinery to comply with EU sanctions

Reliance stops Russian oil use at its only-for-export refinery to comply with EU sanctions

ED attaches fresh assets worth over Rs 1,400 cr in case against Anil Ambani's Reliance Group

ED attaches fresh assets worth over Rs 1,400 cr in case against Anil Ambani's Reliance Group

India signs one-year deal to import 2.2 million tonnes of LPG from US

India signs one-year deal to import 2.2 million tonnes of LPG from US

India International Trade Fair begins at Pragati Maidan amid tight security

India International Trade Fair begins at Pragati Maidan amid tight security

Stock markets decline in initial trade on foreign fund outflows, weak Asian peers

Stock markets decline in initial trade on foreign fund outflows, weak Asian peers

Amazon to lay off 30,000 office workers amid AI-driven cost cuts

Amazon to lay off 30,000 office workers amid AI-driven cost cuts

US sanctions on Russian firms to hit Reliance; PSUs likely to keep buying Russian oil via traders

US sanctions on Russian firms to hit Reliance; PSUs likely to keep buying Russian oil via traders

Editorji Technologies Pvt. Ltd. © 2022 All Rights Reserved.