Swiggy shuts down its premium grocery delivery vertical

Days after Swiggy started charging a ₹2 platform fee on food orders being delivered, the online food ordering app has pulled the plug on its premium grocery delivery pilot program, Handpicked, which was functional in several parts of Bengaluru.

"At Swiggy, we're continuously experimenting with new propositions in line with our vision to enable unparalleled convenience to consumers. Handpicked was being piloted in a few zones in Bengaluru and we have had several positive learnings from it," the spokesperson said.

Handpicked, which was launched in December 2022, offered premium products which are either imported or locally made.

The development comes soon after the online food delivery platform Swiggy announced a “platform fee” of Rs 2 per order, irrespective of the cart value, as the company looks to control its costs.