Startup to Scaleup: NatureFit, a startup aiming to take AYUSH treatments global

NatureFit is a pioneering digital health app focused on promoting AYUSH (Ayurveda, Yoga & Naturopathy, Unani, Siddha, and Homeopathy) treatments. The startup aims to bridge the gap in awareness and credibility surrounding Indian traditional medicine systems.

In this episode of Startup to Scaleup, founder and CEO Avneet Bhatia talks about the birth, mission and vision of NatureFit

About NatureFit

Launched in January 2022, NatureFit offers a comprehensive digital ecosystem that integrates various AYUSH therapies, certified practitioners, wellness retreats, and health products.

"NatureFit emerged from my own health journey," shared Bhatia. "After years of chronic health issues and reliance on modern medicine, I discovered the benefits of Ayurveda, naturopathy, and yoga. This personal transformation inspired me to pursue professional qualifications in these fields and eventually conceptualize NatureFit."

NatureFit has quickly gained traction, boasting over 10,000 doctors and 100 hospitals across India, alongside 5000+ products from 100+ brands in Ayurveda and natural wellness. The app also serves over 200,000 users and collaborates with more than 100 corporates, offering wellness programmes and health webinars.

NatureFit's verification process

A critical aspect of NatureFit's credibility lies in its rigorous verification process for practitioners and products. "We ensure all our doctors have the necessary certifications and experience," explained Bhatia. "Similarly, our products come from established brands that adhere to strict quality standards. We want users to trust that they are receiving genuine and effective AYUSH treatments."

Looking ahead, Bhatia envisions expanding NatureFit's reach both in India and internationally. "There's a growing demand for AYUSH treatments abroad," she noted. "We aim to make these therapies accessible globally through online consultations and product orders. Additionally, we plan to facilitate medical tourism to India for in-depth treatments at our partner hospitals and retreats."

Scale of business

Financially, NatureFit has seen steady growth, with annual revenues increasing from Rs 1.2 crore in its first year to Rs 3.5 crore in the second. The startup is preparing for its first major fundraising round within the next six months to fuel further expansion and strategic partnerships.

Despite the promising growth, Bhatia acknowledges challenges, particularly in raising awareness and building trust in AYUSH treatments. "Our goal is to become the go-to brand for AYUSH healthcare," she said. "We also aim to leverage recent policy changes that now allow health insurance to cover AYUSH treatments, making them more accessible and affordable."

In closing, Bhatia emphasized NatureFit's mission: "We want to promote simple lifestyle changes that can prevent chronic diseases. By integrating AYUSH treatments into mainstream healthcare, we hope to reduce the reliance on medications and surgeries, ultimately improving overall well-being."

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