Startups start to shrink: Swiggy suspends Supr Daily, genie back in the bottle

Swiggy is suspending its grocery and daily essentials delivery service, Supr Daily and also bottling back its courier project Genie as the food tech giant restructures its operations.

As a part of the restructuring, Supr Daily will suspend operations in Delhi-NCR, Mumbai, Pune, Hyderabad and Chennai. We have a detailed transition and closure plan in place to make it less painful for our users as well as brand and vendor partners. We will continue to serve users in Bangalore and double down on our efforts here,” the Supr Daily CEO said in blog post on the company website.

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Supr Daily kick-started Swiggy's journey beyond food when it acquired the firm in 2018. Despite a large customer base, the vertical has not turned profitable. The company also alerted that Swiggy Genie services in Mumbai, Hyderabad and Bengaluru will be suspended as to fulfil partner requirements in high demand segments such as food.