Startup to Scaleup | Spotlight on Ellementry: Handcrafted home products for modern Indian houses

In the latest episode of "Startup to Scaleup," we turn our attention to Ellementry, a startup revolutionising the Indian handicraft sector. As the Indian startup ecosystem evolves, Ellementry stands out in the home and lifestyle domain. Established in 2018 by Ayush Baid, the brand seamlessly integrates traditional Indian handicrafts with modern design aesthetics.

Initially launched as an e-commerce venture, Ellementry has since broadened its horizons, marking its presence in various cities. The brand's commitment to handcrafted, sustainable, and food-safe products has resonated with urban dwellers. With roots in manufacturing, Ellementry ensures its products are both visually appealing and functional.

By collaborating with rural artisans, Ellementry not only uplifts these communities but also preserves and promotes traditional craftsmanship, inspiring the younger generation to embrace these arts.

In a candid chat with Avni Raja, Ayush Baid delves deeper into his aspirations for Ellementry. He wants to make Ellementry a go-to brand for quality home products that resonate with both beauty and utility. As a startup founder, he believes that hiring a competent team is crucial for realising his aspirations and recommends the same approach to other budding entrepreneurs.