Sara Ali Khan shops at The Souled Store, invests in the startup

Bollywood actor Sara Ali Khan has invested an undisclosed amount in casual wear apparel brand The Souled Store.

Sharing a picture from the photoshoot, Sara wrote 'that she is very proud to let her fans know that she has invested in The Souled Store'.
On her association with the brand, the 'Atrangi' actor said that The Souled Store (TSS) has carved a niche for itself in the casual wear space in a short period.

She said being an ardent pop-culture lover and a firm believer in originality and comfort being as important as fashion, she sees the brand as a perfect fit to invest. 'I look forward to being part of the TSS family,' she added.

Commenting on Khan's investment, The Souled Store co-founder Rohin Samtaney said, 'Her quirky and experimentative styling best reflects our brand image. We couldn't have found a better investor and partner. We expect this collaboration will lead to great things together.'

Primarily an online brand, TSS' current product portfolio includes top wear, bottom wear, innerwear and activewear for men and women. It has over 180 licences, including Disney, Warner Bros., WWE, IPL and Viacom18. It also has five offline stores.

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