Reliance Retail launches one-hour delivery service in Mumbai

Reliance Retail has started a pilot for an immediate delivery service for groceries and fast-moving consumer goods or FMCG in select areas of Mumbai and Navi Mumbai, aiming to fulfill orders within an hour, according to a report by The Economic Times.

This service is part of the JioMart platform, operated by the Mukesh Ambani-led Reliance group.

According to sources told the ET, the fast-delivery service is integrated into the JioMart mobile application under the ‘hyperlocal delivery’ option. As more stores are linked into the system, Reliance aims to reduce delivery times to 30-45 minutes.

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The quick commerce delivery market in India is highly competitive, with companies like Blinkit, Swiggy Instamart, Zepto, and Tata-owned BigBasket’s BB Now delivering most orders within 10 minutes.

However, Reliance does not plan to adopt the 10-15-20 minute delivery format due to the need for a higher number of dark stores and a large delivery fleet. Instead, it will leverage its network of over 3,500 stores and warehouses to fulfill orders.