Festive Season 2023: Amazon Pay starts EMIs on RuPay credit cards for online shopping

Online shopping: In a festive boost, Amazon Pay has introduced 'EMI on RuPay credit cards' across eight prominent issuing banks.

EMI on RuPay Cards

As per Amazon, during the first 48 hours of the Amazon Great Indian Festival, EMIs emerged as the most preferred payment mode with 1 in 4 shopping orders placed on instalments. 3 in 4 EMI orders were also on No Cost EMIs.

Also Read: Amazon Great Indian Festival 2023: Know the best deals and discounts on top brands here

Director of Credit and Lending at Amazon Pay Mayank Jain has said that the emi will allow customers to have better access to credit, provide best-in-class value and help maximize savings. He further added that this will drive affordability and convenience of online shopping for customers across India

"The introduction of EMI on RuPay credit cards in partnership with NPCI will allow customers better access to credit, provide best-in-class value and help maximize savings. This will drive affordability and convenience of online shopping for customers across India, especially during the festive period," said Mayank Jain, Director - Credit and Lending, at Amazon Pay

Amazon's Great Indian Festival Sale

As per a press release, Amazon's great Indian Festival Sale, witnessed the biggest ever 48 hours of shopping, recording around 9.5 crore customer visits. The shopping by prime members also surged 18 times in the first 24 hours. This is the highest sales reported by Amazon so far.

80% of the customers were from non-metro cities and about 65% of the sellers were from tier-2 and tier-3 cities.