Nasscom Tech & Leadership Forum 2022: Digitizing Pharma

NTLF 2022: Pam Cheng, Executive President, Operations and IT, AstraZeneca talks about the digital opportunities in pharma.

Here is an excerpt of the keynote-:

Every company has it, every company talks about it, but not every company does it. Digital transformation is the integration of digital technologies and data into all areas of our business, fundamentally changing how you operate and deliver value to the customer.

In our case, the patients. So why is it so hard? I mean, perhaps in our opinion, the hardest part is the people piece the culture shift on ways of working and ways of thinking. We see companies that does digital for digital sake. We also see companies adopting flavor of the month flavor of the year approach to technology.

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As with Zenca global operations, we are going from talking digital to being digital and doing digital. But we have two simple rules. First and foremost, they must be solving real problems. I mean, this is not doing it because the technology is great.

The the the the the digital savvy, but it really must be solving real problems or making things better. Secondly, they must be bringing measurable value.