Movie tickets at Rs 99: Theatres cut prices to boost occupancy amid fewer footfall

After facing a slump due to fewer releases and low occupancy, theatres are offering discounts on movie tickets to boost sales.

Multiplexes and single screens have teamed up to offer movie tickets at 99 rupees on May 31, observed as Cinema Lovers Day, across major chains such as PVR Inox, Cinepolis India, Miraj Cinemas, Multa A2, and MovieMax.

This promotional offer aims to attract audiences amidst a sluggish first quarter for the film industry.

Also read/watch - From Aadhaar card update to driving license rules: 5 key rules changing in June

The discount follows a slow first quarter for the film industry, with Hindi and other language films struggling to attract audiences.

Limited Hollywood releases and the ongoing national elections have also impacted ticket sales and the flow of new releases.

Movie tickets are available for online booking as well as offline purchase. Interested viewers can book tickets through platforms such as BookMyShow, Paytm, or the respective websites of multiplexes. Further information regarding ticket offers and food and beverage deals will be disclosed at participating cinemas, on their websites, and through their social media channels.