Jio-BP introduces superior grade diesel at Re 1 less than normal diesel sold by PSUs

Jio-bp, the fuel retailing joint venture of Reliance Industries Ltd and UK's bp Plc, on Tuesday launched an additive-laced superior grade diesel that the company said gives improved mileage, leading to a saving of up to ₹1.1 lakh per truck annually.

The superior grade diesel is priced at rates lower than normal or additive-free diesel sold by public sector (PSU) competition.

"Jio-bp today announced the launch of its diesel with ACTIVE technology, set to elevate diesel standards for Indian consumers.

"The newly launched additivised diesel, available across the company's network, will yield annual savings of up to ₹1.1 lakh per vehicle to truckers owing to (up to) 4.3 per cent improved fuel economy," it said in a statement.

The new diesel is being sold at the Jio-bp outlet in Navi Mumbai for ₹91.30 per litre, while the normal diesel at public sector petrol pumps in the area cost ₹92.28 a litre. The about ₹1 a litre difference is across Jio-bp outlets.

The superior grade diesel is priced at market rates, however, as an introductory offer for the next couple of months.

This new high-performance diesel offering will be available at all Jio-bp outlets and "will be offered at regular prices with no additional cost for the first time ever in the Indian market," it said.

Diesel with ACTIVE technology helps reduce the risk of unscheduled maintenance caused by dirt build-up and removes existing dirt from critical engine parts and protects against its build-up with ongoing use.

It is designed to work across a range of commercial vehicles, and with ongoing use, it offers a variety of benefits to drivers and fleet owners.